Friday, January 19, 2018

Checking your Product at the Store Level

Managing a consumer product category requires a great deal of planning and organization. Retail channels mean scattered points-of-sale, different shopper profiles, and a lot of information to be processed in order to get not only key performance indicators but also customer behavior insights.

That is why retail audit software adoption has taken off among manufacturers, distributors, and sales and marketing agencies: Right from the get-go, it eliminates clumsy paperwork and inefficient data transcription.

More than anything, retail audit software streamlines checking products at the store level. Solutions such as VisitBasis offers many ways that category managers can keep a tight grasp at what is going on at each point of sale, by customizing the following:

  • Tasks - Customization of in-store tasks is fundamental in order to allow for geographical and behavioral shopper differences, as well as for adjusting the metrics being evaluated for the products at the store level.
  • Product distribution - The ability to customize the product distribution list or must-stock-list (MSL) by store or group of stores is one of the great advantages of retail audit software such as VisitBasis. With that feature, when reps check the products at the store level, they only see the SKUs available at each store, reducing the possibility of errors and the time taken to perform tasks.
  • Reports - VisitBasis also makes it easy and straightforward to run reports on in-store audit results. Also, since there is immediate access to the data collected at the store, reports can be created as often as possible in order to assess the effectiveness of advertising and promotions.


Want to learn how to streamline checking your products at the store level with VisitBasis? Go to www.visitbasis.com and sign up for a free trial or schedule an online demo.



Monday, January 15, 2018

Minimizing Out-of-Stocks with VisitBasis

VisitBasis has been providing merchandising and retail audit software for several years and one of the issues we hear the most from our customers is that they want to implement a system for minimizing out-of-stocks at retail stores.

We completely understand this. Out-of-stock means more than no sale: It could mean that customers are forever lost to a competing brand or store and has the potential of, little by little, eroding revenues.

Minimizing out-of-stocks with VisitBasis is easy. However, it takes a couple of extra steps on the Office App in order to streamline audits and get reports that are easy to ready and therefore easy to act on.

Here is an outline of what needs to be configured in order to build an effective system to minimize out-of-stocks with VisitBasis:

  1. Configure store must-stock lists (MSL)
    On VisitBasis you can configure location MSL/ planograms individually or for a group of stores. This allows tasks to apply only to the products that are available at each store, remove the “noise” from products that should not be displayed, and speed up task completion.
  2. Pre-select out-of-stock task for reps
    One of the main issues in mobile merchandising audit apps, especially when reps set up their own visit schedule, is that they also have to select their activities. By pre-selecting the out-of-stock task for all stores, reps will be “forced” to complete the task before closing visits and therefore report on out-of-stocks every time they visit a store, increasing management oversight.
  3. Create meaningful tasks
    An out-of-stock task template does not have to be complex. It can consist of only one question: “Out of stock?”, with the answer options “yes” or “no”. This also helps management filter reports in order to, over time, detect patterns and adjust shipment size and frequency, minimizing out-of-stocks.

Watch the below tutorial video on how to minimize out-of-stocks with VisitBasis:



Interested in implementing a retail audit system in order to minimize out-of-stocks? Go to www.visitbasis.com to learn more and to sign up for a free trial!