Retail Execution with VisitBasis

Merchandisers’ turnover is a common thing in retail, but still it impacts customer relationships and company’s bottom line. Therefore, motivation of merchandisers is one of the most important components of management a retail merchandising team. Merchandisers, who feel satisfied and engaged with their work, are more productive and efficient. In the same time, motivating merchandisers, who are constantly on the go, can be quite a challenge. Merchandisers spend most of their workday outside the office, collecting retail data at various locations. It’s no wonder that their motivation is down. When it comes to job satisfaction, wage is not always on the top of the list. For outside employees feeling part of a team and being appreciated is at least as important as financial rewards. Getting no feedback from the management, merchandisers, begin to look elsewhere for a place where they’ll feel valued and appreciated. Keeping your merchandisers motivated allow to minimize cos...

If your goal is to maximize merchandising performance, then you definitely should concentrate your efforts on boosting your merchandisers’ productivity while working in the field. Your merchandising team is the most important productivity engine that provides the overall effectiveness of your company’s marketing strategy. One of the best ways to increase productivity of your merchandisers is to manage merchandising-related activities using the up-to-date technology and tools. Below you’ll find the examples of how you can maximize your merchandisers’ potential by virtue of mobile technology.   Go mobile to get real-time data workflow. Empower your merchandisers with up-to-date tablets and smartphones instead of relying on paper or bulky laptops. Paired with an application for merchandisers , mobile devices provide your field team members with 24/7 access to corporate data from anywhere, so they can quickly get customer information, schedule of visits, produc...

The number of retail companies that are turning to software applications to keep up is constantly growing. Combining mobile technology with a merchandising software solution allows retail companies to reduce expenses due to increased efficiency in the field and streamlined data workflow. For merchandisers, who are permanently on the go, having a mobile merchandising app that can provide real-time access to corporate data from anywhere and simplify work operations is clearly a must. Here are some examples of how a merchandiser can become more efficient when using a mobile merchandising application to collect retail data. Access all the necessary information for work in one easy-to-use system. Merchandising software allows field merchandisers to enjoy mobile access to customers’ information, product catalog, history of visits, the schedule and tasks, including notes and multimedia attachments. Optimize travel routes to save time and fuel, add new customers and ...

Once the holidays are gone, it is time for your company to set up goals and priorities for the New Year. January is a perfect month to make your hiring decisions and here is why: More people want to change their lives in January than any other time of the year, looking for a fresh start and new opportunities. When top performers get their bonuses they are ready to move to the next level. With more candidates looking for new career opportunities, your chance of recruiting top performing field reps is much bigger. The period after holidays is great for recruiting because it’s easier to schedule interviews when most of candidates are at their desks, hiring managers are eager to work and employed professionals want improve their lives, ready to new opportunities with your company. Hiring at the beginning of the year helps you save your budget. Later-in-the-year job offers tend to pay the bonus amounts accumulated at a previous company. Hiring in the beginning of the year lets you...

Regular merchandising audits allow to investigate a company's goals and strategy and also give you a reading on customers’ reactions to your product that translate into their satisfaction and loyalty. Merchandisers perform regular retail visits to help CPG companies stay competitive by making sure that their products are correctly displayed on shelves, efficiently promoted and always in stock. Merchandising software solutions give merchandisers easy access to all merchandising and sales data and tools required to perform in-store activities and provide managers and supervisors with an opportunity to manage all merchandising-related activities in one easy-to-use system. To help companies improve merchandising performance in the field, VisitBasis prepared a step-by-step guide to streamlining merchandising activities. Hope it works! Determine a party responsible for merchandising performance. Merchandising audits can be conducted using a company’s workfor...