Retail audits are an essential part of any CPG (Consumer Packaged Goods) business. They help implement successful retail strategies that help increase sales and boost profits. The following steps give a roadmap to implementing a successful retail audit plan: 1. Choose a mobile retail audit software There are several options on the market, and the best ones have the following capabilities: • Cross-platform app (BYOD - bring your own device), so your reps will be able to use their own cell phones. • Visit planning and scheduling: This way, not only will you be able to plan when your reps will visit each store, but also which tasks will they perform while at the point-of-sale. • Customization: So you can create your own, custom POS audit and inspection mobile forms requesting photos, signatures, etc. • Works online/offline: In order to enable your reps to perform retail audits even if they are in areas without Wi-Fi and/...
Mobile Planning and Management of Effective Retail Visits