Field marketing involves company’s
representatives performing various kinds of activities in retail locations
aimed at attracting customer’s attention to brands and gathering different
types of marketing data. To reach these goals, field representatives are
assigned such tasks as distributing samples, shelf auditing, requesting
feedback, conducting surveys, inviting consumers to follow a brand on social
media, performing competitor analysis and more.
At first sight, managing
such a great variety of field team activities may seem complicated. In fact,
with up-to-day technology, it can be very simple and efficient. Today, by
implementing a certain type of mobile data
collection tool, companies of all sizes are able to provide streamlined
data workflow, real-time field-level insights and wide analytic capabilities
for field team managers.
VisitBasis field marketing software is a comprehensive data
collection mobile solution for retail audits, market research, surveys, and
competitor analysis that delivers great benefits to field service-based
companies.
Paperless Data Collection
VisitBasis field
marketing software allows creating task templates for everything that needs to
be checked and helps you to fully eliminate the chaos of paper forms, Excel
spreadsheets and emails, providing a comprehensive field service management
solution in one application.
Maximized Performance
VisitBasis field marketing software involves Cloud
data storage and GPS-tracking to maximize effectiveness of retail data
collection process. With the VisitBasis Field
Marketing App for Android and iOS tablets and smartphones your field reps
are able to perform all the tasks very quickly and with minimum effort due to
automated data entry and built-in data collection tools like bar code scanner,
photo reports, electronic signature.
Automated Reporting
The VisitBasis Field Marketing Software not only gives field representatives
mobile access to all data and tools required to collect critical information
for store performance analysis but also allows them provide managers with
real-time information on what is going on in the field without spending any
time on reporting.
Real-time analytics and insights
VisitBasis field marketing software provides real-time
retail data access and analysis. Simple, real-time Web-based dashboards are designed to
enable better decision-making. Role-based reporting is one of the most useful features for a
field team manager as he can get the precise data he needs at the moment. All the reports can be customized to provide
necessary information and empower field team manages to make smart decisions.
Fast and easy deployment
The VisitBasis Field Marketing App works
seamlessly across iPhones, iPads and Android smartphones and tablets. There is
no limit on the number of devices each field rep can carry, so your field team
can bring their own devices and be more effective. They will save time on
training by using the devices that they already know and you save on hardware
costs.
VisitBasis field marketing
software allows companies to easily collect time-stamped and GPS-confirmed data
from points of sale. A lot of companies already use VisitBasis to streamline business processes
and accelerate decision-making.
To get more information
on how to automate your field marketing activities and store data collection,
visit www.visitbasis.com to get your free trial.
Just register account and you will be up and running in a few minutes.
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