Field Marketing Software to Manage Your Field Team

Field marketing involves company’s representatives performing various kinds of activities in retail locations aimed at attracting customer’s attention to brands and gathering different types of marketing data. To reach these goals, field representatives are assigned such tasks as distributing samples, shelf auditing, requesting feedback, conducting surveys, inviting consumers to follow a brand on social media, performing competitor analysis and more.

At first sight, managing such a great variety of field team activities may seem complicated. In fact, with up-to-day technology, it can be very simple and efficient. Today, by implementing a certain type of mobile data collection tool, companies of all sizes are able to provide streamlined data workflow, real-time field-level insights and wide analytic capabilities for field team managers.

VisitBasis field marketing software is a comprehensive data collection mobile solution for retail audits, market research, surveys, and competitor analysis that delivers great benefits to field service-based companies.

Paperless Data Collection

VisitBasis field marketing software allows creating task templates for everything that needs to be checked and helps you to fully eliminate the chaos of paper forms, Excel spreadsheets and emails, providing a comprehensive field service management solution in one application.

Maximized Performance

VisitBasis field marketing software involves Cloud data storage and GPS-tracking to maximize effectiveness of retail data collection process. With the VisitBasis Field Marketing App for Android and iOS tablets and smartphones your field reps are able to perform all the tasks very quickly and with minimum effort due to automated data entry and built-in data collection tools like bar code scanner, photo reports, electronic signature.

Automated Reporting

The VisitBasis Field Marketing Software not only gives field representatives mobile access to all data and tools required to collect critical information for store performance analysis but also allows them provide managers with real-time information on what is going on in the field without spending any time on reporting.

Real-time analytics and insights

VisitBasis field marketing software provides real-time retail data access and analysis. Simple, real-time Web-based dashboards are designed to enable better decision-making. Role-based reporting is one of the most useful features for a field team manager as he can get the precise data he needs at the moment. All the reports can be customized to provide necessary information and empower field team manages to make smart decisions.

Fast and easy deployment

The VisitBasis Field Marketing App works seamlessly across iPhones, iPads and Android smartphones and tablets. There is no limit on the number of devices each field rep can carry, so your field team can bring their own devices and be more effective. They will save time on training by using the devices that they already know and you save on hardware costs.

VisitBasis field marketing software allows companies to easily collect time-stamped and GPS-confirmed data from points of sale. A lot of companies already use VisitBasis to streamline business processes and accelerate decision-making.

To get more information on how to automate your field marketing activities and store data collection, visit www.visitbasis.com to get your free trial. Just register account and you will be up and running in a few minutes.

Implementing Sustainable Merchandising

In the factory-to-customer cycle, merchandising is one of the most wasteful processes. From the fuel consumed by field reps to the amount of paper used in traditional audits and surveys, on top of promotional and seasonal displays, it is easy to see why merchandising is considered “eco-unfriendly”. A field merchandising app can make a world of difference when it comes to sustainability. By adopting a field merchandising app, CPG and FMCG businesses can expect the following: Virtually eliminate the use of paper in in-store activities such as planogram checks, audits, surveys, and orders, among others. A state-of-the-art field merchandising app will also allow for instant access to the data collected, slashing the time and cost spent on data entry. Considerable savings in rep travel time and fuel thanks to the route optimization functions of field merchandising apps that automatically calculate the shortest store rounds. A cross-platform field merchandising app will all

Cloud for Retail Execution: Make Away with Data Storage Costs

Why Go Paperless? In order to store 2 million paper documents, an organization can expect to spend between $40,000 and $60,000 on filing cabinets alone. Those same files could fit on fewer than ten CD-ROMs (Business Guide to Paper Reduction) . If we assume that a filing cabinet uses from 6 to 20 square feet of space and the office space costs $23 per square foot , the space for a one filing cabinet will cost a company $1656– 5520 per year . How to Go Paperless? When you choose paperless data collection your data storage costs can be significantly reduced or even brought to zero. Digital data collected using mobile forms require much less space than paper sheets and therefore cost less money. With the development of mobile technology you don’t need CDs or any other data carriers to store and access your data. More and more companies opt for Cloud storage. The price of Cloud storage starts at $0.01 GB per month and the average number of MS Word pages per GB is 64782.

Solving Information Loss in Merchandising Once and For All

Information loss used to be an inevitable consequence of retail merchandising. With many field reps performing a number of tasks on each one of the stores in their individual territories, it is easy to see how the amount of data collected on the field grows exponentially and is, therefore, increasingly difficult to handle and more subject to information loss. Mobile merchandising software is the ideal solution to information loss in retail merchandising. When businesses implement a mobile merchandising software solution, they prevent information loss in the following stages of data processing: Data collection It is easy to see how information can get lost in traditional pen-and-paper merchandising. With mobile merchandising software, field reps perform tasks such as filling out forms and taking pictures in their mobile devices, leading to less misunderstanding and mix-ups. Data transcription With mobile merchandising software, there is no data transcription. The information goe

Retail Execution with VisitBasis

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