Retail Execution with VisitBasis

Maintaining planogram compliance is an ongoing challenge that most, if not all, retail professionals such as merchandising, brand, and category managers face on an everyday basis. In order to maximize product and category profitability, it is mandatory to have a sustainable planogram compliance process in place since the investment made in launching a product can completely be undone by poor sales at the retail channel. When it comes to dealing with planograms, it is key to enable better communication between all the retail channel stockholders - from the merchandising/category professional who develops the planogram, to the retailer and the field rep who will be verifying the POG at the point-of-sale. A retail planogram software for compliance checks is an essential component of this equation. It enables office-based professionals, such as category and merchandising managers, to communicate clearly with field reps their views for optimal planograms. Furthermore, it allows fo...

Proper merchandising is the key to boost sales and improve brand loyalty. A planogram is an important merchandising tool, designed to streamline presenting products to consumers. Planogram development and execution is the essential part of merchandising strategy. A  well-executed planogram  encourages shoppers to make a purchase, and even buy more products than they had intended to. Arranging related products within reach of each other, at the proper shelf level, and at the right price, retailers stimulate sales. FMCG and CPG organizations mostly use text-based planograms while Apparel & Accessories companies prefer visual planograms and presentations to better identify each product. The main purposes of creating planograms are the following: To indicate the amount of space and store location for various products. To increase in-store compliance. To provide inventory control. To present new ideas for product displays. If your company is not using...