Retail auditing means delegating responsibility to field auditors and reps to make sure that corporate strategies are being appropriately implemented. However, the traditional, paper-based way of performing retail audits leaves much room for issues that could significantly affect sales numbers, such as fraudulent check-ins. When retail auditors report on incorrect locations not only do they provide wrong mileage and number information, but they also open the door to more serious issues such as frequent out-of-stocks, damaged shipments, etc, and these can seriously impact brand image. Therefore companies adopting retail audit software typically experience a ready return on investment. Using the right tools for retail audits it's easy to improve field reps productivity and to cut retail audit operational costs. VisitBasis retail audit software virtually eliminates fraudulent check-ins among retail audit teams by allowing supervisors to track and monitor each field r...
Mobile Planning and Management of Effective Retail Visits