Retail Execution with VisitBasis

As strategists can tell us, knowledge is the most important thing if one wants to beat the competition . For consumer product goods (CPG) and fast-moving consumer goods (FMCC), the battle for the customer's wallet happens at the point-of-sale level, and this is why store audits are so important. A store audit app will not only help field reps to more efficiently collect competitor information, but also allows brand and category managers to get faster access to this information and act swiftly to take advantage of opportunities and/or to prevent losing market share. Among other benefits, a store audit app will provide the following competition monitoring tools: The ability to schedule and plan regular visits in order to get the right competitor information at the right time. Full customization of task forms and surveys , so the field rep will collect the exact information needed. The power to capture photos , so not only pricing, and shelf count and position can be anal...

Tracking what the competition is doing in terms of pricing and promotion is one of the most useful ways to help define product and corporate strategies especially at the retail front, where one has access to all customer-facing initiatives. However, the process of gathering the in-store information can be quite complex, involving a large group of people over several retail locations. Management can easily get lost among all the data that retail auditors, field reps and other mobile agents - in addition to customers - generate. VisitBasis comes as a solution to retail audit businesses and departments alike, as it is  cloud-based enterprise data collection SaaS software for managing, scheduling, and monitoring field team activities in real-time. It allows field operations managers and supervisors to oversee all stages of the in-store activity process, from assigning territories, visits and tasks to retrieving up-to-the minute results through VisitBasis online dashboar...