Specialty stores and gourmet retailers pose unique challenges when it comes to merchandising. Shoppers know they are paying a premium when shopping at these locations, so they expect higher product presentation standards. A mobile visual merchandising software can be instrumental when sending out field reps to specialty stores. A state-of-the-art mobile visual merchandising software provides field marketing teams not only the ability to perform in-store activities that include pictures, but also the following: Features in mobile visual merchandising software allow field reps to refer to the custom planogram for each store location without having to sort through mounds of paper, increasing planogram compliance. A recent study from National Association of Retail Marketing Services (NARMS) found that retailers who achieve planogram compliance can realize a 7.8% increase in annual sales. Some mobile visual merchandising software on the market also provide integration with au...
Mobile Planning and Management of Effective Retail Visits