Retail Execution with VisitBasis

It is no secret that retail-related businesses capture massive amounts of information through field reps using mobile data collection software. Mobile data collection software can help keep track of product and category availability, pricing, location, presentation, perception, and competition, among others. Therefore it is no surprise that this information is invaluable when it comes to planning and creating future marketing campaigns, and is proven to be decisive on a make-or-break scenario in an industry that deals with the slimmest of margins. Recent developments in mobile data collection software, moreover, have brought retail mobile data collection to a new, higher level, where all information is interconnected and automatically accessible. It is now possible for a category manager in, let's say, Cleveland, to know immediately that an out-of-stock of one of his/her products has been detected by a field rep in Paris, France....

Mobile technology has significantly transformed many of business processes and retail data collection is not an exception. Yet, many field service-based companies still rely on paper forms to collect retail data because they are not interested in messing with new technologies and time-consuming field reps training. Although paper forms are considered to be cheap and time-proven tool for retail data capture, it today’s mobile-driven world using paper can cost you much more than that the cost of paper itself. Reduced productivity, increased risk of data errors, and no real-time data access put you at risk of being outdone by more tech-savvy competitors, who use mobile data collection tools with analytic capabilities to develop their marketing strategies.   There are many advantages that mobile data collection has over paper forms. For field reps, who are permanently on the go, having mobile tools for paperless data collection means making their job less manual...

Small businesses and international companies implement data collection software to improve the efficiency of data capture process and streamline data workflow. If your company does not use data collection software yet, consider the opportunity to start. Below you’ll find the reasons why companies implement data collection software.  Make planning easier. Scheduling of retail visits is time-consuming when relying on paper-forms and phone calls. Data collection software allows you to quickly organize the schedule of visits for any period of time for any numbers of reps and, at the same time, increase your field team's efficiency. Field reps can also optimize their day route at the click of a button to make sure they have the shortest path between locations and add an extra visit or a new customer from mobile devices.    Enhance interaction between the office and the field. With data collection solution you can automate notification of the scheduled appointmen...

Many tech-savvy companies use data collection software to eliminate paper forms, enhance productivity and streamline data workflow. The intensive development of cloud technologies and mobile devices provides new opportunities to save money on software due to evolving software pricing models. Today you can find many ways to optimize your software costs without loosing in quality of service and efficiency. Here are 7 tips for keeping your software costs low while enhancing productivity and improving the bottom-line. 1. Free Trial When you just start to automate your data collection activities, the first and the most obvious way to save money is to find data collection software vendor that offers free trial, so you can decide if the software fits for your company without upfront spending. 2. SaaS pricing model When you implement a SaaS data collection solution , you save huge amounts of money on servers, hardware, and IT staff. The important benefits of a SaaS data...

Looking for a perfect data collection software solution for your business? Below you’ll find some tips to help you make the right choice. Leveraging mobile technologies into the field allows companies to streamline retail data collection, get data faster, and gain insights for marketing strategies. Today there is a great number of retail data collection solutions designed to automate retail audits, merchandising and field marketing activities by eliminating paper forms and manual data entry. To make the choice of data collection software for your company less confusing and stressful, follow these steps. Define business processes that you are going to automate Keep in mind that when you implement a comprehensive data collection solution , it can bring value to several departments within one company helping to cut the budget. For instance, an all-in-one data collection app can be used to automate merchandising activities, perform customer surveys, manage POS ma...