Skip to main content

Keeping Your Merchandisers Engaged – Best Practices

When your team works outside the office, driving engagement is usually harder, taking more effort and investment. Keeping your merchandisers inspired and motivated is more difficult when they are constantly on the go. Nevertheless, an engaged merchandiser, who is aware of company’s marketing goals and ready to work hard to realize them, is a real competitive advantage for a company.

Developing engagement requires a two-way relationship between merchandisers and their managers. Today, with the development of mobile technologies and mobile merchandising software solutions, keeping your merchandisers engaged is easier than ever. To keep your merchandisers engaged and motivated, simply implement the right type of merchandising software with proper communication features, so your managers can easily build positive two-way relationships with merchandisers, who are out of the office.

Merchandising software allows implementing effective engagement techniques to make your merchandisers feel a part of the team. To help you keep your merchandisers engaged, VisitBasis prepared the recommendations listed below. With these four techniques driving engagement does not have to be expensive or time consuming. Hope it works!
  1. Provide the two-way communication between merchandisers and back office. The up-to-date merchandising applications provide built-in messenger and automatic notifications on the activities performed. When managers are always aware of the needs of merchandisers they can react more quickly to point of sale situations, requiring their attention, improving customer service and efficiency. Feeling connected, merchandisers are more engaged and motivated.
  2. Make merchandisers’ job less manual and more rewarding. Merchandising software is essential when it comes to providing your merchandisers with mobile access to information and the up-to-date data collection tools. Empowering your merchandisers with a merchandising application for tablets and smartphones allows capturing data faster while minimizing mistakes.
  3. Mark merchandisers’ progress. Merchandising software allows managers to link their engagement efforts to performance by easily evaluating how merchandisers are performing in the field. Real-time dashboards and reports provide real-time access to KPIs for the managers, so they can get valuable insights to tell merchandisers how they’re doing and where they’re fit in.
  4. Cheer merchandisers to get more of good performance. With merchandising software solutions managers and supervisors are able to monitor merchandisers on the map getting time-stamped and GPS-confirmed data on routes and tasks performed. Built-in messaging capabilities allow managers to quickly send a message to thank a merchandiser for the task performed, instantly reinforcing the right behaviors, or make timely remarks to give him an opportunity to improve performance.

To get more information merchandising automation, or to get you free access to VisitBasis merchandising software, visit


Popular posts from this blog

Implementing Sustainable Merchandising

In the factory-to-customer cycle, merchandising is one of the most wasteful processes. From the fuel consumed by field reps to the amount of paper used in traditional audits and surveys, on top of promotional and seasonal displays, it is easy to see why merchandising is considered “eco-unfriendly”. A field merchandising app can make a world of difference when it comes to sustainability. By adopting a field merchandising app, CPG and FMCG businesses can expect the following: Virtually eliminate the use of paper in in-store activities such as planogram checks, audits, surveys, and orders, among others. A state-of-the-art field merchandising app will also allow for instant access to the data collected, slashing the time and cost spent on data entry. Considerable savings in rep travel time and fuel thanks to the route optimization functions of field merchandising apps that automatically calculate the shortest store rounds. A cross-platform field merchandising app will all

Cloud for Retail Execution: Make Away with Data Storage Costs

Why Go Paperless? In order to store 2 million paper documents, an organization can expect to spend between $40,000 and $60,000 on filing cabinets alone. Those same files could fit on fewer than ten CD-ROMs (Business Guide to Paper Reduction) . If we assume that a filing cabinet uses from 6 to 20 square feet of space and the office space costs $23 per square foot , the space for a one filing cabinet will cost a company $1656– 5520 per year .   How to Go Paperless? When you choose paperless data collection your data storage costs can be significantly reduced or even brought to zero. Digital data collected using mobile forms require much less space than paper sheets and therefore cost less money. With the development of mobile technology you don’t need CDs or any other data carriers to store and access your data. More and more companies opt for Cloud storage. The price of Cloud storage starts at $0.01 GB per month and the average number of MS Word pages per GB is 64782.

Solving Information Loss in Merchandising Once and For All

Information loss used to be an inevitable consequence of retail merchandising. With many field reps performing a number of tasks on each one of the stores in their individual territories, it is easy to see how the amount of data collected on the field grows exponentially and is, therefore, increasingly difficult to handle and more subject to information loss. Mobile merchandising software  is the ideal solution to information loss in retail merchandising. When businesses implement a mobile merchandising software solution, they prevent information loss in the following stages of data processing: Data collection It is easy to see how information can get lost in traditional pen-and-paper merchandising. With mobile merchandising software, field reps perform tasks such as filling out forms and taking pictures in their mobile devices, leading to less misunderstanding and mix-ups. Data transcription With mobile merchandising software, there is no data transcription. The information goe