The business of in-store merchandising and execution has modernized dramatically with the recent advances in mobile technology and the development of field activity management systems. Despite new technologies, however, many challenges still remain in coordinating field teams and collecting relevant data , including fraudulent check-ins, network coverage issues, and device compatibility. Therefore, if a mobile field activity management system is to really work for retail execution and merchandising business, it needs to address such challenges accordingly. VisitBasis Retail Execution is a complete mobile data collection solution designed to build, schedule and monitor field team activities in real time. It provides tools for all types of field and in-store activities, including merchandising, field marketing, outside sales, auditing, mystery shopping, POS asset management, and product demonstrations, among others. VisitBasis deals with the modern in-store execution challeng...
Mobile Planning and Management of Effective Retail Visits