Retail Execution with VisitBasis

Visit:  www.visitbasis.com  

Attractive product presentations are a sure way to increase retail sales. According to a recent survey , 90 percent of shoppers will fall for impulse buys and purchase items not on their shopping list. That is why retailers carefully study and use planograms (or POGs) in arranging products, fixtures and displays throughout their stores. An effective planogram will promote the products with the higher margins and maximize the sales potential of each store. Retail merchandising software helps retailers in making sure that their planograms are properly implemented. With retail merchandising software, planogram managers at headquarters or regional offices can better communicate their plans to field reps and store personnel, and actually see what is actually implemented at each store, without leaving their desk. A retail merchandising software solution will allow local retail staff to: Use their own or shared mobile devices to audit store sets, resets, and seasonal displ...

Most of the companies today use merchandising to build brands and attract customers. Many of these companies also practice regular merchandising audits, which is essential to ensure compliance in retail. Retail merchandising audits involve gathering data from points of sale on location of products, prices, stock levels, promotion efforts, and other associated aspects. The important thing that should be noted is that gathering and aggregating retail data is not enough for developing successful marketing strategies. The essential step for getting data-driven insights is transforming data, collected by merchandisers at retail locations, to information that gives meaning and context. When it comes to merchandising, one of the easiest way for businesses to get useful information for decision-making is adopting a proper king of merchandising software solution . The most sophisticated merchandising applications with built-in analytics tools, which ensure that data processi...