Retail Execution with VisitBasis

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If you are a field merchandising manager, you know how challenging it is to get brand consistency just right , having to rely on field reps - sometimes outsourced - to verify that the products in your portfolio are being displayed according to plan. The problem with old-style visual merchandising audits is that they rely on paper-based documentation , both for reference and for reporting, so sets, audits and data transcription can get clumsy. This can compromise the implementation of the original planogram, possibly affecting sales, and may also lead to losing valuable point-of-sale information, preventing corrective actions. Visual merchandising software is the answer for this scenario. With solutions such as VisitBasis , field reps can perform merchandising and store audits using an app on their mobile devices. With VisitBasis , field reps can have all the reference documentation at their fingertips. If they are performing a store audit, they can have a store-specific plan...

VisitBasis  was designed by merchandisers, for merchandisers. It is a complete mobile visual merchandising software solution that allows you to quickly and easily implement a cost-efficient point-of-sale data collection system with no need for technical knowledge. Schedule today a  VisitBasis Merchandising  software demo , or  sign up for a free trial !

Visual merchandising is the art of presenting products in a way that makes customers want to buy them. It has been proven over and over that enforcing brand consistency through point-of-purchase product presentation positively affects sales results and customer loyalty. For instance, a recent study from National Association of Retail Marketing Services (NARMS) found that retailers who achieve planogram compliance can realize a 7.8% increase in annual sales . Visual merchandising software is the most effective way to enforce brand consistency at the point-of-purchase. With visual merchandising software, field reps and merchandisers have the ability to: Visually access planogram information for each individual point-of-purchase, allowing them to more accurately match the product or category layout to pre-set brand standards. With their smartphones or tablets, take pictures of product shelving and displays that can then be accessed by stakeholders in departments such as merchan...

Specialty stores and gourmet retailers pose unique challenges when it comes to merchandising. Shoppers know they are paying a premium when shopping at these locations, so they expect higher product presentation standards. A mobile visual merchandising software can be instrumental when sending out field reps to specialty stores. A state-of-the-art mobile visual merchandising software provides field marketing teams not only the ability to perform in-store activities that include pictures, but also the following: Features in mobile visual merchandising software allow field reps to refer to the custom planogram for each store location without having to sort through mounds of paper, increasing planogram compliance. A recent study from National Association of Retail Marketing Services (NARMS) found that retailers who achieve planogram compliance can realize a 7.8% increase in annual sales. Some mobile visual merchandising software on the market also provide integration with au...