Tuesday, June 30, 2015

Merchandising Software: Improving Merchandising Performance

Retailers in today’s fast-moving world are leveraging personal mobile devices to the field to optimize performance and control inventory. VisitBasis merchandising software is a complete retail management system to manage your merchandising operations with ease. Let’s consider in what ways VisitBasis merchandising software can help company reduce costs and increase productivity of merchandising operations.

Get Vital Marketing Strategies.
VisitBasis merchandising software provides fast and accurate store data collection using Android and iOS mobile devices. All the data collected at stores is automatically transferred to corporate database and is available for analysis. Integration with Google Big Query allows developing analytic reports for selling pattern analysis. Getting clear picture of retail conditions provide prerequisites for accurate sales forecasting, setting up goals and monitoring the implementation of the objectives to get vital marketing and promotional pricing strategies.

Reduce Your Inventory Costs.
Your merchandisers and managers always have access to the history of retail visits including the amounts of previous orders and returns. So merchandisers are able to better evaluate the needs of each store to place orders that make sense, and can better anticipate the volume of goods that must be delivered to retailers’ locations. Thus due to merchandising software implementation your company gets higher inventory turns, decreased inventory levels and reduced operating expenses due to lower inventory control.

Cut Operating Expenses.
VisitBasis merchandising software provides streamlined data workflow and improved real-time interactions between field team members. Automated data collection process allows focusing on retail execution and customers’ needs instead of paperwork and manual data entry. Minimizing mistakes and time for task performance provide reduce operating expenses by eliminating costly data reentry and retail data transfer delays.

Find out how VisitBasis can help you improve your merchandising performance. Register at www.visitbasis.com to get your free access to our merchandising software.

Friday, June 26, 2015

How Merchandising Software Can Help to Improve Your Bottom Line

Looking for a way to improve your bottom line and reduce expenses? Start implementing merchandising software to manage your field sales teams more intelligently. Merchandising software was designed to optimize retail visits, helping merchandisers driving faster time to perform tasks. Merchandising software allows your field reps to be more targeted with their time, spending more hours negotiating with customers and driving larger order size. Below you’ll find top three reasons that your company needs to implement merchandising software.

Reason # 1 – Time and Money Saving
As soon as a company implements a merchandising software solution the management gets an ability to automatically track both sales and inventory levels of products by stores. Your merchandisers can perform all the merchandising activities using their personal tablets or smartphones. Merchandising software saves a lot of time for merchandisers allowing concentrating on clients, not paperwork. Your company saves on hardware (no need to buy mobile devices, your merchandisers can use those they already have) and training. Automated scheduling, fast data entry, transfer to corporate database and analysis, and route optimization are among those time savers that allow your merchandisers and field team managers to drive greater efficiency and improve your company’s bottom line. 

Reason # 2 – Strategic, Data-Driven Decisions
Merchandising software implementation provides real-time data workflow to identify situations that require your immediate attention. All the information collected at point-of-sale by a merchandiser is instantly transferred to corporate database and is available for export and analysis. All the data displayed on Web-bases dashboards is time-stamped and GPS confirmed. Making actual store data available to managers allows developing demand forecasting for decision-making.  The forecasting capabilities of merchandising software include the use of historical sales data to forecast retailers’ demand on certain products and brands. Thus merchandising software enables management to reduce inventory levels and to make replenishment quantities more efficient across all product departments.

Reason # 3 – Easier Collaboration, Globally
Merchandising software provides retail data centralization and aggregation allowing merchandisers and field team managers to collaborate within a single corporate system. Choosing a Cloud-based merchandising software solution you can improve the efficiency of operations and increase productivity with minimum upfront spending. Adopting a SaaS merchandising software solution a company saves on IT-support and server hardware. Your merchandisers and field team managers worldwide can access the cloud database 24/7. Being on the Cloud also makes it possible for merchandisers to work offline, and the system will automatically synchronize once an Internet connection is established. If you adopt a Cloud merchandising software solution you can count on the best service availability even if your company is multinational and runs in different countries and time zones.

VisitBasis merchandising software is a complete retail management system to manage your merchandising operations with ease. VisitBasis runs in the Cloud, which means your store data is accessible to you at any time, from anywhere. VisitBasis merchandising software works on common Android and iOS tablets and smartphones allowing BYOD implementation to reduce hardware costs to your company. Easy access to corporate data provides better business decisions to run your business more strategically and effectively. Register account at www.visitbasis.com today to get your free access to merchandising software.

Thursday, June 25, 2015

How to Improve Your Retail Merchandising Using Merchandising Software

Effective merchandising means having the right product, in the right place, and at the right price. Merchandisers perform regular retail visits to help consumer packaged goods companies stay competitive by making sure that their products are correctly displayed on shelves and also efficiently promoted and always in stock. This involves working closely with the retailers to accurately forecast trends, plan stock levels and monitor performance. Everyday merchandising performance may include the following activities:
  • Observing displays of company’s products
  • Verifying the right merchandise, place, price, quantities
  • Removing damaged or freshness-dated products
  • Restocking shelves with product from inventory
  • Observing inventory levels
  • Control of store shelves’ cleanliness
  • Prompting store management to reorder when levels appear low
  • Arranging for return and credit for damaged products
  • Setting stock promotions/price reductions as appropriate
  • Observing customer reaction to special promotions

In addition, merchandiser’s duties may include collecting marketing information, such as:
  • Evaluation of retailers’ pricing policies
  • Prices for competing products
  • New products, developed by competitors, their success rate
  • Competitor’s marketing strategies and promotions

Merchandising software allows companies to streamline merchandising activities, saving time and money and making data easier to collect, and therefore to become more efficient both in the field and in the back. Here are some examples of how you can automate merchandising activities using a merchandising software solution.

Maintaining organized shelves – Merchandising software makes shelf organization faster and easier, empowering your field reps with such tools as built-in photo reports, barcode product search, and automated data entry.

Ordering and returning products – Using merchandising software gives your field reps an opportunity to make product orders and returns right at the point-of-sale with just a couple of actions. Your field reps can view recommended order quantities and order history on their mobile devices to create an order that makes sense.

Keeping control of promotional compliance and POS materials placement – Merchandising software provides customizable task templates with different types of answers for everything that needs to be checked.

Analyzing competitors – Simple but powerful task builder allows to create any task templates for retail visits. Customizable real-time reports to analyze competitors’ strategies is one of the most important feature of merchandising software, which allow you to use targeted marketing when competing with those surrounding brands.

Conducting customer and employee surveys – Capture accurate, live data that can be analyzed in real time back at the home office.

Today you can get your merchandising software solution completely free. Just register at www.visitbasis.com, and start performing your merchandising activities in the most intelligent manner. VisitBasis merchandising mobile app is available for free download on Google Play and App Store.

Wednesday, June 24, 2015

How to Choose a Merchandising Software Solution

Traditional merchandising techniques often result in incomplete coverage of stores due to human resource constraints and significant paperwork. Conducting a merchandising audit is often associated with colossal amount of data, lost paper forms, and fraudulent reports. Besides your merchandisers, performing retail visits, get exhausted from filling out paper forms, spending too much time at points of sale, making phone calls and visiting the office to report the results.

Therefore great number of companies uses the services of third-party organizations (advertising, marketing, consulting and BTL agencies) to organize merchandising process. The disadvantages of this option are the costs, poor cooperation between managers, loosing part of retail audit data, fraudulent reports, time gaps between a store visit and appropriate company's actions.

The automated merchandising amazingly differs from traditional merchandising. Today due to the new mobile technologies merchandisers are able to perform retail audits using just their tablets and smartphones with no need to visit the office to report the results. All the data collected at stores is automatically synced with corporate database and is instantly available for building analytic reports. The new way of retail merchandising organization provides faster data workflow and reduces time for decision-making, improving the bottom-line. 

Choosing merchandising software, you definitely have to focus on the needs and characteristics of your company’s business processes. Then consider the importance of such factors as the cost of implementation and use of merchandising software, usability and accessibility.

Here at VisitBasis we’ve focused on delivering a system that integrates completely with every process in your business. VisitBasis is all-in-one merchandising software solution that is designed to meet the market demand for scheduling merchandisers activities including CRM, processing orders, reporting and analyzing field sales performance.

Why choose VisitBasis?
VisitBasis provides the most complete set of tools for your business in one great package. Through the implementation of a structured approach for merchandising, VisitBasis simplifies data collection and analysis.

  • Easy to deploy and cost-effective – VisitBasis merchandising software implementation takes a little time and no money. VisitBasis Lite is the only free merchandising solution on the market. You can start your merchandising automation completely free when you create an account at www.visitbasis.com.
  • Every mobile activity is GPS and time-stamped – Fraudulent check-ins become easy to detect and dealt with.
  • True offline/online capabilities – Your merchandisers are able to work offline and the system synchronizes once online - no need for paper alternatives.
  • Bring-your-own-device (BYOD) - Your merchandisers can use their own mobile devices so there is no need for you to invest in additional hardware.
  • Available in English, Spanish, Portuguese and Russian - For merchandisers of all backgrounds.

Key benefits of our merchandising software
For merchandisers:
  • Get the job done on the spot: eliminate after-hour reporting
  • Optimize customer routes and save time while getting more done
  • Supervisors/managers will automatically know you are properly doing your job, improving communication

For field teams managers:
  • Save on field operation costs by optimizing routes and eliminating paperwork
  • Increase merchandisers’ performance by improving training and mentoring through monitoring
  • Streamline field data collection and have immediate access to visit information

Sign up today to try the new way of merchandising  performance, free of charge, at www.visitbasis.com