Retail Execution with VisitBasis

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The customer satisfaction survey is one of the most important sources of feedback providing companies with the ability to get the data customers’ feelings about products and services. Having that kind of data enables companies to improve customer service and better meet customers’ needs. Field marketing software provides fast and accurate data collection, allowing automated data entry. All customer survey data is automatically transferred to corporate database and is available for integration with company’s back-end system, export or analysis. Mobile forms allow collecting data very quickly eliminating paperwork and minimizing mistakes. To execute a successful customer survey using a field marketing software solution , follow these three simple steps: 1. Develop the questionnaire – A successful survey starts with thinking over the right questions. Answering survey questions takes customers’ time, so they should at least feel that it’s not waisted. A good questi...

Customer satisfaction ratings reflect their perception of a company’s activities. Therefore companies focus on improving customer service to retain existing and gain new customers. Effective customer satisfaction surveys provide the insights to create and reinforce pleasurable customer experiences. Consider the following steps to develop effective surveys that turn into the timely data-driven decisions: 1. Define your goals The goals of the customer survey execution define the questions that should be asked. So, the first step in creating a customer survey is to answer the question “Why do we need this information”? “To improve service”, “to increase customer loyalty”, “to identify how the company stands against it’s competitors”…Answers can vary.   The overall goal of all customer surveys is to find out whether customers are satisfied or not. To get more detailed information you need to set more specific targets like identifying company’s rating, evaluating certain a...