Wednesday, March 25, 2015

The Best Way to Manage, Track and Execute Retail Audits

Retail auditing means delegating responsibility to field auditors and reps to make sure that corporate strategies are being appropriately implemented. However, the traditional, paper-based way of performing retail audits leaves much room for issues that could significantly affect sales numbers, such as fraudulent check-ins.

When retail auditors report on incorrect locations not only do they provide wrong mileage and number information, but they also open the door to more serious issues such as frequent out-of-stocks, damaged shipments, etc, and these can seriously impact brand image. Therefore companies adopting retail audit software typically experience a ready return on investment. Using the right tools for retail audits it's easy to improve field reps productivity and to cut retail audit operational costs.

VisitBasis retail audit software virtually eliminates fraudulent check-ins among retail audit teams by allowing supervisors to track and monitor each field rep's activities in real time and by GPS and time-stamping every activity. It is a complete system designed to build, schedule and monitor field team activities in real time. The VisitBasis Audit App provides tools for all types of in-store activities, including audits, inspections, field marketing, field sales, mystery shopping, surveying, POS asset management, training, sampling, and product demonstrations, among others.

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