Tuesday, March 24, 2015

How to Cut Retail Audit Operational Costs

Performing in-store audits is crucial to the consumer product goods (CPG) and fast-moving consumer goods (FMCG) industries, since it is the only way that management has to know if the message that is reaching the final customer is the same defined in the corporate sales, marketing, merchandising and branding strategies.

However, recurring retail audits come at a steep cost due to the fact that they involve a lot of people performing several tasks at many points of sale (PoS).

By adopting a retail audit software, companies can save money in several ways. VisitBasis Retail Execution is one of these solutions, and delivers the following benefits:
  • Reduce fuel costs and increase auditor productivity: Route optimization to reduce travel time/distance and GPS tracking and monitoring of field reps, with geo and time-stamped information on the field activities.
  • Virtually eliminate paperwork: Offline and online use, so mobile users can work even when without an Internet connection, and not resource to paper alternatives. Additionally, reporting becomes streamlined.No hardware investment: Bring-your-own-device (BYOD) and multi-system compatibility (iOS/Android), so there is no need to purchase additional hardware.
  • No software license investment: VisitBasis charges a fixed amount per visit on a pay-as-you-go basis, so there is no software license expense or issues with rep turnover due to per user/month systems.

 See for yourself how VisitBasis retail audit software can help your company's retail operations - sign up today at www.visitbasis.com!

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