Retail audits are one of the most complex business activities to manage in the consumer goods industry, since it means requesting a lot of information from many people in several places at the same time.
Therefore, when managing planogram or promotional compliance, on-shelf availability or competitor pricing, for instance, one has to make sure to employ tools that address dealing with the many challenges retail audits represent, including planning visits, fraudulent check-ins and organizing the incoming information.
A state-of-the-art mobile retail audit system will help organizations that perform retail audits by:
- Streamlining visit planning and scheduling by allowing many tasks to be set up for each visit, as well as cloning visits for future dates.
- Spotting fraudulent check-ins with GPS tracking and monitoring.
- Organizing incoming information in several ways, allowing retail operations supervisors to view real-time audit activity on maps and to generate custom reports.
VisitBasis Mobile App allows for in-store execution of retail audit and inspection activities, including planogram and promotional compliance checks, visual merchandising, customer surveys, and tracking of on-shelf availability, orders and returns and competitor pricing and promotions, among others. It helps retail operations teams become more cost-effective as it saves time and money by virtually eliminating paperwork and reducing time and distance travelled by field reps.