Friday, March 13, 2015

How Retailers Can Improve Store Audit Effectiveness

Retail audits are one of the most complex business activities to manage in the consumer goods industry, since it means requesting a lot of information from many people in several places at the same time.

Therefore, when managing planogram or promotional compliance, on-shelf availability or competitor pricing, for instance, one has to make sure to employ tools that address dealing with the many challenges retail audits represent, including planning visits, fraudulent check-ins and organizing the incoming information.

A state-of-the-art mobile retail audit system will help organizations that perform retail audits by:
  • Streamlining visit planning and scheduling by allowing many tasks to be set up for each visit, as well as cloning visits for future dates.
  • Spotting fraudulent check-ins with GPS tracking and monitoring.
  • Organizing incoming information in several ways, allowing retail operations supervisors to view real-time audit activity on maps and to generate custom reports. 

VisitBasis Mobile App allows for in-store execution of retail audit and inspection activities, including planogram and promotional compliance checks, visual merchandising, customer surveys, and tracking of on-shelf availability, orders and returns and competitor pricing and promotions, among others. It helps retail operations teams become more cost-effective as it saves time and money by virtually eliminating paperwork and reducing time and distance travelled by field reps.

To learn more about how to conduct retail audits using retail audit software or to start your own retail audit free, register at

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