Retail audits are one of the most complex business
activities to manage in the consumer goods industry, since it means requesting
a lot of information from many people in several places at the same time.
Therefore, when managing planogram or promotional
compliance, on-shelf availability or competitor pricing, for instance, one has
to make sure to employ tools that address dealing with the many challenges
retail audits represent, including planning visits, fraudulent check-ins and
organizing the incoming information.
A state-of-the-art mobile retail
audit system will help organizations that perform retail audits by:
- Streamlining visit planning and scheduling by allowing many tasks to be set up for each visit, as well as cloning visits for future dates.
- Spotting fraudulent check-ins with GPS tracking and monitoring.
- Organizing incoming information in several ways, allowing retail operations supervisors to view real-time audit activity on maps and to generate custom reports.
VisitBasis Mobile App
allows for in-store execution of retail audit and inspection activities,
including planogram and promotional compliance checks, visual merchandising,
customer surveys, and tracking of on-shelf availability, orders and returns and
competitor pricing and promotions, among others. It helps retail operations
teams become more cost-effective as it saves time and money by virtually
eliminating paperwork and reducing time and distance travelled by field reps.
To
learn more about how to conduct retail audits using retail audit software or to start your own
retail audit free, register at www.visitbasis.com.
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