Mobile Data Collection Solution for Field sales, Merchandising and Retail Audits

Retail audits are an essential part of the consumer product goods (CPG) and fast-moving consumer goods (FMCG) industries. They encompass several activities at the point of sale (PoS) and include:

Verifying compliance with sales, marketing and branding strategies: Auditing product pricing and placement, planogram and promotional compliance, visual merchandising
Tracking and monitoring: On-shelf availability, orders and returns, competitor prices and promotions
In-store customer surveys

This is why the choice of a retail audit software is so important: The right tool will allow auditors and field reps to perform more effectively, increasing sales, while helping companies save costs.

VisitBasis Retail Execution is a complete retail audit system that offers unique features for retail auditing agencies and departments alike. Since it was designed by retail professionals, it translated some essential business requirements into differentials that make VisitBasis an ideal solution:

Pay-as-you-go and cost-effective - VisitBasis is the only mobile retail audit solution that charges by the visit and not by user/month, eliminating license issues due to rep turnover.
Every mobile activity is GPS and time-stamped - Fraudulent check-ins become easy to detect and dealt with.
Customer Route optimization both on app and on management interface - Auditors and reps save travel time and fuel and companies save in expense reimbursements. Also, reps might be able to squeeze one extra visit every day.
True offline/online capabilities - Mobile users are able to work offline and the system synchronizes once online - no need for paper alternatives.
Bring-your-own-device (BYOD) - Auditors and reps can use their own mobile devices so there is no need for companies to invest in additional hardware.
Available in English, Spanish, Portuguese and Russian - For field reps of all backgrounds.

See for yourself how VisitBasis retail audit software can help your company's retail operations - sign up today at www.visitbasis.com!

Implementing Sustainable Merchandising

In the factory-to-customer cycle, merchandising is one of the most wasteful processes. From the fuel consumed by field reps to the amount of paper used in traditional audits and surveys, on top of promotional and seasonal displays, it is easy to see why merchandising is considered “eco-unfriendly”. A field merchandising app can make a world of difference when it comes to sustainability. By adopting a field merchandising app, CPG and FMCG businesses can expect the following: Virtually eliminate the use of paper in in-store activities such as planogram checks, audits, surveys, and orders, among others. A state-of-the-art field merchandising app will also allow for instant access to the data collected, slashing the time and cost spent on data entry. Considerable savings in rep travel time and fuel thanks to the route optimization functions of field merchandising apps that automatically calculate the shortest store rounds. A cross-platform field merchandising app will all

Field Marketing Automation: Ultimate Analytics that Drives Your Business

Got tired of paper-based reports and surveys and hours of data entry? Just replace paper and spreadsheets with a custom mobile app. At first sight, it seems difficult to measure store-level marketing and analyze competitors at the same time. VisitBasis field marketing software is a data collection tool that provides streamlined data workflow, real-time field-level insights and wide analytic capabilities for field team managers. VisitBasis allows your field reps to automate store data capture and transfer and gives you real-time control of your field team performance right to your fingers. Implement VisitBasis field marketing software to create and assign task templates for everything that needs to be analyzed. VisitBasis field marketing software helps you eliminate the chaos of paper forms, Excel spreadsheets and emails, providing a comprehensive field service management solution in one application. How VisitBasis Works: Build task templates to perform s

Retail Execution with VisitBasis

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