Skip to main content

How to Conduct Your Own Retail Audit Using Retail Audit Software


Why it’s important to implement retail audit software?
The quality of your retail distribution including presence, location, and compliance with your retail marketing and promotional initiatives is the fundamental piece to your product’s success. Monitoring these conditions ensures that your product is properly managed and your company’s marketing strategy is being duly implemented.

Gathering audit data using retail audit software allows retailers to conduct retail audits in a more efficient and cost-effective way. VisitBasis retail audit software allows you to conduct retail audit surveys from your Android and iOS mobile devices. Perform retail store audits with ease using just your tablet or smartphone. Most of your field representatives already have one of these devices so you don't need to spent money on hardware or software license purchase. Simply have them upload a retail audit app with a customizable retail audit forms on Google Play or App Store, and start receiving real-time, highly accurate retail audit data.

The VisitBasis Retail Audit App allows you to do all of the following types of retail audit activities:
  • Audit of product placement
  • Product pricing audit
  • Orders and returns tracking
  • Planogram compliance check
  • Visual merchandising
  • On-shelf availability tracking
  • Competitor prices analysis
  • Audit promotional compliance
  • Competitors promotions tracking
  • In-store customer surveys

Whether you are a distributor, manufacturing company or retailer, using retail audit software provides information advantages including real-time monitoring of your and your competitors’ brands at different stores, getting GPS-confirmed and time-stamped data, including photo-reports, collecting comprehensive information about your own stores as well as competitors’ stores performance.

If you want to learn more about how to conduct a retail audit using retail audit software, request your free presentation today!



Comments

Popular posts from this blog

Implementing Sustainable Merchandising

In the factory-to-customer cycle, merchandising is one of the most wasteful processes. From the fuel consumed by field reps to the amount of paper used in traditional audits and surveys, on top of promotional and seasonal displays, it is easy to see why merchandising is considered “eco-unfriendly”. A field merchandising app can make a world of difference when it comes to sustainability. By adopting a field merchandising app, CPG and FMCG businesses can expect the following: Virtually eliminate the use of paper in in-store activities such as planogram checks, audits, surveys, and orders, among others. A state-of-the-art field merchandising app will also allow for instant access to the data collected, slashing the time and cost spent on data entry. Considerable savings in rep travel time and fuel thanks to the route optimization functions of field merchandising apps that automatically calculate the shortest store rounds. A cross-platform field merchandising app will all

Cloud for Retail Execution: Make Away with Data Storage Costs

Why Go Paperless? In order to store 2 million paper documents, an organization can expect to spend between $40,000 and $60,000 on filing cabinets alone. Those same files could fit on fewer than ten CD-ROMs (Business Guide to Paper Reduction) . If we assume that a filing cabinet uses from 6 to 20 square feet of space and the office space costs $23 per square foot , the space for a one filing cabinet will cost a company $1656– 5520 per year .   How to Go Paperless? When you choose paperless data collection your data storage costs can be significantly reduced or even brought to zero. Digital data collected using mobile forms require much less space than paper sheets and therefore cost less money. With the development of mobile technology you don’t need CDs or any other data carriers to store and access your data. More and more companies opt for Cloud storage. The price of Cloud storage starts at $0.01 GB per month and the average number of MS Word pages per GB is 64782.

Solving Information Loss in Merchandising Once and For All

Information loss used to be an inevitable consequence of retail merchandising. With many field reps performing a number of tasks on each one of the stores in their individual territories, it is easy to see how the amount of data collected on the field grows exponentially and is, therefore, increasingly difficult to handle and more subject to information loss. Mobile merchandising software  is the ideal solution to information loss in retail merchandising. When businesses implement a mobile merchandising software solution, they prevent information loss in the following stages of data processing: Data collection It is easy to see how information can get lost in traditional pen-and-paper merchandising. With mobile merchandising software, field reps perform tasks such as filling out forms and taking pictures in their mobile devices, leading to less misunderstanding and mix-ups. Data transcription With mobile merchandising software, there is no data transcription. The information goe