Friday, March 27, 2015

How to Conduct Your Own Retail Audit Using Retail Audit Software

Why it’s important to implement retail audit software?
The quality of your retail distribution including presence, location, and compliance with your retail marketing and promotional initiatives is the fundamental piece to your product’s success. Monitoring these conditions ensures that your product is properly managed and your company’s marketing strategy is being duly implemented.

Gathering audit data using retail audit software allows retailers to conduct retail audits in a more efficient and cost-effective way. VisitBasis retail audit software allows you to conduct retail audit surveys from your Android and iOS mobile devices. Perform retail store audits with ease using just your tablet or smartphone. Most of your field representatives already have one of these devices so you don't need to spent money on hardware or software license purchase. Simply have them upload a retail audit app with a customizable retail audit forms on Google Play or App Store, and start receiving real-time, highly accurate retail audit data.

The VisitBasis Retail Audit App allows you to do all of the following types of retail audit activities:
  • Audit of product placement
  • Product pricing audit
  • Orders and returns tracking
  • Planogram compliance check
  • Visual merchandising
  • On-shelf availability tracking
  • Competitor prices analysis
  • Audit promotional compliance
  • Competitors promotions tracking
  • In-store customer surveys

Whether you are a distributor, manufacturing company or retailer, using retail audit software provides information advantages including real-time monitoring of your and your competitors’ brands at different stores, getting GPS-confirmed and time-stamped data, including photo-reports, collecting comprehensive information about your own stores as well as competitors’ stores performance.

If you want to learn more about how to conduct a retail audit using retail audit software, request your free presentation today!

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