Retail auditing is one of the most complex operations of any business involved with consumer goods, mostly because it involves a large number of people and data. Management can easily get lost among all the data that retail auditors, field reps and other mobile agents - in addition to customers - generate.
Retail audit activities at the point of sale (PoS) are varied and include:
- Verifying compliance with sales, marketing and branding strategies: Auditing product pricing and placement, planogram and promotional compliance, visual merchandising
- Tracking and monitoring: On-shelf availability, orders and returns, competitor prices and promotions
- In-store customer surveys
VisitBasis comes as a solution to retail audit businesses and departments alike, as it is cloud-based enterprise data collection SaaS software for managing, scheduling, and monitoring field team activities in real-time. It allows field operations managers and supervisors to oversee all stages of the in-store activity process, from assigning territories, visits and tasks to retrieving up-to-the minute results through VisitBasis online dashboard and reports.
Meanwhile, field personnel will have all the data they need at their fingertips, including the best customer route for the day, and will be able to perform all retail audit activities on their cell phones or tablets - virtually eliminating paperwork and providing GPS and time-stamped data.
Learn more about key benefits of retail audit software at www.visitbasis.com
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