Skip to main content

Sustainable Merchandising

By Anonymous


Merchandising is a business activity that traditionally demands quite a bit of natural resources: There is a lot of people, locations and reporting involved, and this translates into a considerable amount of fuel and paper being used.

But how can companies implement sustainability strategies when it comes to merchandising, especially considering that, when it comes to the impact on sales numbers, marketing and sales stimulation activities at or around the point-of-sale (PoS) are as important as the attributes of the product being sold.

They can start by adopting an effective mobile data collection system, that will allow field merchandising teams to perform in-store activities on their smartphones or tablets and virtually eliminate the use of paper.

There are several such systems on the market these days, but a good system that promotes sustainability should provide the following features: 
  • Route optimization to reduce travel distances and time and GPS tracking and monitoring, with geo and time-stamped information on the field activities;
  • Offline and online use, so mobile users can work even when without an Internet connection, and not resource to paper alternatives;
  • Bring-your-own-device (BYOD) and multi-system compatibility (iOS/Android), so there is no need to purchase additional hardware.

The VisitBasis Mobile App allows for in-store execution of merchandising activities, including photo tasks, planogram compliance checks, surveys, audits and inspections, data collection and signature capture, among others. It helps merchandising teams become more sustainable and cost-effective as it saves time and money by virtually eliminating paperwork and reducing time and distance travelled by field reps.

See for yourself how VisitBasis Mobile App can boost merchandising sustainabitity - sign up today at www.visitbasis.com! Free downloads on Google Play and App Store for any number of users!



Labels:

Comments

Post a Comment

Popular posts from this blog

Implementing Sustainable Merchandising

By
In the factory-to-customer cycle, merchandising is one of the most wasteful processes. From the fuel consumed by field reps to the amount of paper used in traditional audits and surveys, on top of promotional and seasonal displays, it is easy to see why merchandising is considered “eco-unfriendly”. A field merchandising app can make a world of difference when it comes to sustainability. By adopting a field merchandising app, CPG and FMCG businesses can expect the following: Virtually eliminate the use of paper in in-store activities such as planogram checks, audits, surveys, and orders, among others. A state-of-the-art field merchandising app will also allow for instant access to the data collected, slashing the time and cost spent on data entry. Considerable savings in rep travel time and fuel thanks to the route optimization functions of field merchandising apps that automatically calculate the shortest store rounds. A cross-platform field merchandising app will all...
Post a Comment
Read more

Field Marketing Automation: Ultimate Analytics that Drives Your Business

By Anonymous
Got tired of paper-based reports and surveys and hours of data entry? Just replace paper and spreadsheets with a custom mobile app. At first sight, it seems difficult to measure store-level marketing and analyze competitors at the same time. VisitBasis field marketing software is a data collection tool that provides streamlined data workflow, real-time field-level insights and wide analytic capabilities for field team managers. VisitBasis allows your field reps to automate store data capture and transfer and gives you real-time control of your field team performance right to your fingers. Implement VisitBasis field marketing software to create and assign task templates for everything that needs to be analyzed. VisitBasis field marketing software helps you eliminate the chaos of paper forms, Excel spreadsheets and emails, providing a comprehensive field service management solution in one application. How VisitBasis Works: Build task templates to perform s...
Post a Comment
Read more