In order to get access to
the digital methods of retail data collection a company has to purchase some
kind of merchandising software solution. It
usually consists of a web application and a mobile app allowing your merchandisers
to collect data using their tablets and smartphones and your office managers to
monitor and analyze field team activities using web-based dashboards and
reports.
Pricing is one of the first
things that is usually taken into consideration while choosing a merchandising
software solution. There are different types of merchandising
software pricing models. In a Subscription Model, a company pays
a fee on a recurring basis to access software as an online service. It is
usually a flat rate for the services provided, charged monthly or annually.
Sometimes a one-time setup fee may incur. It should be noted that the Subscription model is not typical for
SaaS merchandising solutions, unlike the Pay-Per-User and Pay-As-You-Go
pricing models.
Some of the providers offer free trial or even free premium pricing models that
offer core services or features for free and charges a premium for more
sophisticated components, so you can decide whether to implement the software
or not without any investment.
Pay-Per-User or
Pay-As-You-Go
The Pay-Per-User
pricing implies that a company pays a certain amount, usually per month for
each user that needs access to the application. A variation of the Pay-Per-User pricing model is the Pay-Per-Multiple-User pricing model, in
which a separate cost is incurred for a specified number of users.
Some SaaS providers also
differentiate office-users and field-team members, so the pricing may vary.
According to estimates, the price range is $10-$65/month per field rep
and $50-$75/month per office user with $500 setup fee (The Expert Guide to Buying Field
Service Management Software). In the Pay-Per-User pricing
model, additional fees may incur for technical support, customer service, and
updates.
The Pay-As-You-Go
pricing model is a usage-based model in which companies only pay for what they
use, with no recurring or base fees. Companies are only required to pay for the
actual volume of resources consumed. In case of field reps management a company
pays for number of visits performed by field reps. In this case price typically
depends on the volume of executed visits. Sometimes, the software provider
might charge a minimum monthly usage fee.
Both models have their
own advantages that should be considered while choosing a type of pricing. The
Pay-Per-User model is good for accurate budget planning and calculating the
expected costs. The Pay-As-You-Go model allows for more flexible
pricing, so a company can start data collection automation with fewer up-front
risks.
VisitBasis makes merchandising software
affordable for any company that relies on field professionals, offering only
$24 per user/month. New users can register at www.visitbasis.com for free trial. The
VisitBasis App is available for free download on Google Play and App Store for any number of users.
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