Skip to main content

Merchandising Software: Mobile Workforce Tracking

By Anonymous

Merchandising software is designed to fully automate retail data capture in the field. Besides data capture, merchandising software provides companies with all necessary tools to manage mobile workforce, monitor field activities and communicate with merchandisers directly via mobile merchandising application for tablets and smartphones.


When it comes to monitoring merchandisers, companies face significant challenges arising from the specific of their work. Merchandisers collect store data outside the office, which makes impossible to monitor their performance with your own eyes. To track field activities, you need to leverage mobile technology that can provide real-time picture of retail conditions in the field, and merchandising software is a unique solution for CPG and FMCG companies to track their merchandisers working outside the office.

Merchandising Software as a Mobile Workforce Tracking Tool – How Does it Work

  • Office managers plan retail visits for merchandisers, and assign territories and data collection tasks.
  • As soon as visits and tasks are scheduled, merchandisers instantly have access to the information via mobile merchandising application.
  • Having installed a mobile merchandising app on their mobile devices, merchandisers can perform all kinds of data collection activities using just their tablets or smartphones.
  • As soon as visits and tasks are being performed, managers and supervisors can monitor merchandisers’ locations, activities and routes in real time on the map getting time stamped and GPS-confirmed data from points of sale, including photos, numbers, text notes, electronic signatures.
  • During a workday, it’s possible to quickly reschedule appointments for merchandisers, change routes or contact them directly via the application
  • After retail data is captured, it can be instantly transferred to corporate database and is available for analysis. Managers can create various reports at a click of a button; getting the exact data they need at the moment and easily share data with a third party.

Reasons, Why Your Merchandisers Should Want to Be Tracked

  • Using a merchandising mobile app allows your merchandisers to perform in-store tasks very quickly, while minimizing mistakes and being more efficient.
  • Time stamped and geo-tagged data allows completely eliminating controversial issues on work hours or travel routes – it’s always clear, where exactly the activity was performed and how much time it has taken.
  • Empowered with a merchandising mobile solution, merchandisers do not have to visit the office to receive tasks and report back – the reporting is automated and doesn’t take anyone’s time.
  • Working in a mobile merchandising application, merchandisers never notice they are being tracked, because tracking does not interfere with their activities.

Ready to take the advantages of merchandising software as a mobile workforce tracking tool? Sign up today at www.visitbasis.com for a free trial or schedule a free demo to get more information on how it works.


Labels:

Comments

Post a Comment

Popular posts from this blog

Implementing Sustainable Merchandising

By
In the factory-to-customer cycle, merchandising is one of the most wasteful processes. From the fuel consumed by field reps to the amount of paper used in traditional audits and surveys, on top of promotional and seasonal displays, it is easy to see why merchandising is considered “eco-unfriendly”. A field merchandising app can make a world of difference when it comes to sustainability. By adopting a field merchandising app, CPG and FMCG businesses can expect the following: Virtually eliminate the use of paper in in-store activities such as planogram checks, audits, surveys, and orders, among others. A state-of-the-art field merchandising app will also allow for instant access to the data collected, slashing the time and cost spent on data entry. Considerable savings in rep travel time and fuel thanks to the route optimization functions of field merchandising apps that automatically calculate the shortest store rounds. A cross-platform field merchandising app will all
Post a Comment
Read more

Cloud for Retail Execution: Make Away with Data Storage Costs

By Anonymous
Why Go Paperless? In order to store 2 million paper documents, an organization can expect to spend between $40,000 and $60,000 on filing cabinets alone. Those same files could fit on fewer than ten CD-ROMs (Business Guide to Paper Reduction) . If we assume that a filing cabinet uses from 6 to 20 square feet of space and the office space costs $23 per square foot , the space for a one filing cabinet will cost a company $1656– 5520 per year .   How to Go Paperless? When you choose paperless data collection your data storage costs can be significantly reduced or even brought to zero. Digital data collected using mobile forms require much less space than paper sheets and therefore cost less money. With the development of mobile technology you don’t need CDs or any other data carriers to store and access your data. More and more companies opt for Cloud storage. The price of Cloud storage starts at $0.01 GB per month and the average number of MS Word pages per GB is 64782.
Post a Comment
Read more

Solving Information Loss in Merchandising Once and For All

By
Information loss used to be an inevitable consequence of retail merchandising. With many field reps performing a number of tasks on each one of the stores in their individual territories, it is easy to see how the amount of data collected on the field grows exponentially and is, therefore, increasingly difficult to handle and more subject to information loss. Mobile merchandising software  is the ideal solution to information loss in retail merchandising. When businesses implement a mobile merchandising software solution, they prevent information loss in the following stages of data processing: Data collection It is easy to see how information can get lost in traditional pen-and-paper merchandising. With mobile merchandising software, field reps perform tasks such as filling out forms and taking pictures in their mobile devices, leading to less misunderstanding and mix-ups. Data transcription With mobile merchandising software, there is no data transcription. The information goe
Post a Comment
Read more