Skip to main content

How Merchandising Software Can Help Overcome the Challenges of Data Collection


When it comes to retail analytics, compiling and analyzing large amounts of data can be a challenge, especially in fast-paced sales and marketing environments. Mobile data collection is considered a game-changer in retail helping companies to overcome most of the challenges associated with traditional data capture methods.

The challenges, which companies face when conducting merchandising audits to get retail data, are mostly determined by the necessity of dealing with many people, at many different locations, bringing in a lot of information on many products. Managing multiple data channels becomes even more complicated if your business operates in different cities or countries.

When it comes to merchandising, most common challenges in retail data collection are as follows:
  • Getting inaccurate data from retail locations due to data entry errors, lost paperwork, improper use of working hours and fraudulent reports.
  • Loosing efficiency of mobile workforce management, which results in improper use of working hours, tardy substitution of merchandisers that got sick, slow paper submission.
  • Wasted time and productivity, when relying on traditional ways of communication with merchandisers like e-mail, SMS, and phone calls.
  • Poor customer service, when merchandisers concentrate on paperwork and do not have enough time to communicate with customers.
  • Weak analytics, which is caused by fragmented information that has to be managed in different systems.
  • Data storage and sharing security challenges.

The key solution to solve all the challenges listed above is to adopt a comprehensive merchandising software solution, which provides your merchandisers with all the necessary tools for mobile data collection and allows their managers and supervisors to manage all kinds of data collection activities within one system. Companies that have adopted merchandising software out-perform those that haven't through streamlining of retail data workflow.

VisitBasis merchandising software is a cloud-based, complete mobile data collection solution designed to schedule and monitor field team activities in real time. VisitBasis merchandising software provides the following capabilities for the managers:
  • Develop various tasks with different types of answers to get the exact data you need from stores
  • Easily assign territories, visits, and tasks to merchandisers, which become instantly available in their smartphones.
  • Monitor in real time what is happening in the field knowing where are merchandisers and what they are doing at every moment
  • Being able to assess the results as son as data is collected
  • Generate up-to-the-minute reports filtering all the information that comes from merchandisers to see the exact data you need at the moment.

When merchandisers can perform in-store activities on their tablets and smartphones and instantly report back without visiting the office, they become more productive and happy with their job.
Sign up today at www.visitbasis.com to get the most complete set of tools for retail data collection in one great package or book a free live demo to see how merchandising software can help your business overcome data collection challenges.

Comments

Popular posts from this blog

Implementing Sustainable Merchandising

In the factory-to-customer cycle, merchandising is one of the most wasteful processes. From the fuel consumed by field reps to the amount of paper used in traditional audits and surveys, on top of promotional and seasonal displays, it is easy to see why merchandising is considered “eco-unfriendly”. A field merchandising app can make a world of difference when it comes to sustainability. By adopting a field merchandising app, CPG and FMCG businesses can expect the following: Virtually eliminate the use of paper in in-store activities such as planogram checks, audits, surveys, and orders, among others. A state-of-the-art field merchandising app will also allow for instant access to the data collected, slashing the time and cost spent on data entry. Considerable savings in rep travel time and fuel thanks to the route optimization functions of field merchandising apps that automatically calculate the shortest store rounds. A cross-platform field merchandising app will all...

Field Marketing Automation: Ultimate Analytics that Drives Your Business

Got tired of paper-based reports and surveys and hours of data entry? Just replace paper and spreadsheets with a custom mobile app. At first sight, it seems difficult to measure store-level marketing and analyze competitors at the same time. VisitBasis field marketing software is a data collection tool that provides streamlined data workflow, real-time field-level insights and wide analytic capabilities for field team managers. VisitBasis allows your field reps to automate store data capture and transfer and gives you real-time control of your field team performance right to your fingers. Implement VisitBasis field marketing software to create and assign task templates for everything that needs to be analyzed. VisitBasis field marketing software helps you eliminate the chaos of paper forms, Excel spreadsheets and emails, providing a comprehensive field service management solution in one application. How VisitBasis Works: Build task templates to perform s...