Retail data
collection is one of the most important business units in CPG and FMCG companies,
since its main objective is to generate insights for marketing strategies.
Data collection automation refers to the use of technology
to collect retail data in real time using wireless devices, tablets and
smartphones, to capture data. All the data, collected at retail locations, is
transferred immediately to back end systems through Wi-Fi, 3G or GPRS).
Retail data collection automation avoids manual double entry
data errors, reduces time delays, and enhances field reps’ productivity.
Availability of retail data in real time allows planning delivery schedules and
reducing inventory levels, improving customer service, and a company’s bottom
line.
An
effective data collection solution needs to empower field reps with real-time
access to corporate data (customer database, product catalog, retail locations
info and history of previous retail visits), and mobile tools to quickly
capture various types of data (photo reports, automated data entry, bas code
scanner, electronic signature and task templates).
VisitBasis
is a mobile data collection and field representative management software for
businesses with field merchandising, field sales and store audits operations. VisitBasis
is a complete data collection solution: It improves
communication between the office and the field so outside reps can have everything
they need to succeed, at their fingertips. VisitBasis mobile data collection software allows field
operations managers to oversee all stages of the store audit, field
merchandising and field sales processes, from assigning territories and
scheduling visits/tasks to immediately retrieving results through VisitBasis
online dashboard and reports. And there is no need to invest in new hardware
since the VisitBasis data collection app
works on most smartphones and tablets.
Create
a free account today at www.visitbasis.com to learn more about mobile
store data collection! Start your own data collection automation campaign just
after the registration! You can also schedule a free online demo here to see
for yourself how it works.
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