Retail data collection is one of the most important business units in CPG and FMCG companies, since its main objective is to generate insights for marketing strategies.
Data collection automation refers to the use of technology to collect retail data in real time using wireless devices, tablets and smartphones, to capture data. All the data, collected at retail locations, is transferred immediately to back end systems through Wi-Fi, 3G or GPRS).
Retail data collection automation avoids manual double entry data errors, reduces time delays, and enhances field reps’ productivity. Availability of retail data in real time allows planning delivery schedules and reducing inventory levels, improving customer service, and a company’s bottom line.
An effective data collection solution needs to empower field reps with real-time access to corporate data (customer database, product catalog, retail locations info and history of previous retail visits), and mobile tools to quickly capture various types of data (photo reports, automated data entry, bas code scanner, electronic signature and task templates).
VisitBasis is a mobile data collection and field representative management software for businesses with field merchandising, field sales and store audits operations. VisitBasis is a complete data collection solution: It improves communication between the office and the field so outside reps can have everything they need to succeed, at their fingertips. VisitBasis mobile data collection software allows field operations managers to oversee all stages of the store audit, field merchandising and field sales processes, from assigning territories and scheduling visits/tasks to immediately retrieving results through VisitBasis online dashboard and reports. And there is no need to invest in new hardware since the VisitBasis data collection app works on most smartphones and tablets.
Create a free account today at www.visitbasis.com to learn more about mobile store data collection! Start your own data collection automation campaign just after the registration! You can also schedule a free online demo here to see for yourself how it works.