No one doubts that office
managers and supervisors should like merchandising software. The reasons are
obvious: live monitoring of merchandising activities on the map, quick
automated scheduling, great analytic features and streamlined retail data
workflow allow managers to effectively manage their daily routines, freeing up
time to make strategic decisions.
When it comes to the
adoption of a merchandising software solution by field staff, a company may
face a number of challenges, due to the need for employees to get used to the
new order of things. There are different reasons why your merchandisers may not
like the new business solution, including the fear of changes and the
unwillingness to be constantly monitored and controlled, or negative attitude
to the whole idea of automation. Nevertheless
all the issues must be solved as soon as possible; otherwise the whole idea of
merchandising automation is at risk.
The best way to overcome merchandisers’
resistance to merchandising software implementation is to explain the benefits
and outline the prospects for improving their work that will become less manual,
thus persuading them that automation is good for them also. Below you’ll find
some arguments that you can use to explain your merchandisers why do they need
a merchandising software solution to be installed on their
tablets and smartphones.
- Say Goodbye to Paperwork. Merchandising software saves a lot of time for merchandisers due to automated data entry and mobile data collection forms, allowing concentrating on clients, not paperwork. Using just a regular tablet or a smartphone your merchandisers can conduct merchandising audits and customer survey, manage shelves and inventory levels, and even make product orders and returns with just a few clicks. They can even bring their own tablets or smartphones to perform retail visits, to feel extremely confident with the features and the interface, as long as up-to-date merchandising software solutions allow BYOD implementation.
- Have 24/7 mobile access to information. Merchandising software allows companies to built the unique retail data exchange system that provides merchandisers with the real-time access to all the necessary information from their mobile devices. Empowered with a mobile application for merchandising, your merchandisers are always able to get information on the products, price lists, history of previous visits, orders, returns, multimedia, files, presentations, schedule, customers, locations, contacts, and more. Having all the data in a mobile device means your merchandisers will not have to carry a mountain of paper to perform retail visits.
- Get tasks and report back without spending a minute. After merchandising software is adopted, retail data is fully synced between field teams and the office. That means that all the information, collected by your merchandisers, including merchandising audits results, survey data, photos, electronic signatures, orders/returns and etc., is instantly available to the management. Accordingly, all tasks assigned and retail visits scheduled, multimedia attached and notes, made by the managers in the office, become instantly visible in merchandisers’ tablets and smartphones, so your merchandisers have absolutely no need to visit the office.
- Save time to be more efficient. Merchandising software allows performing daily merchandising routines very quickly, saving time for communication with customers. Having more time to negotiate with customers your merchandisers will be able to improve the quality of customer relations, ensure higher level of customer service, providing an increase in sales and the arrival of new customers.
To learn more about merchandising
automation or to get a comprehensive merchandising software solution free of
charge, register at www.visitbasis.com
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