Wireless data plans become optional as software providers introduce offline data collection. Mobile data collection has been transformative in retail-related businesses that include manufacturer merchandising, sales and marketing companies, and point-of-sale auditing. However, many companies - especially small to medium-sized - have been reluctant to adopt this cost and time-saving technology, not because of the cost of the mobile data collection software but due to the wireless data charges associated with having hundreds (sometimes thousands!) of field reps using cell phones and tablets to do their jobs. VisitBasis, the award-winning software company from Hallandale Beach, FL, has been a pioneer in solving this dilemma: Its retail mobile data collection solution comes with offline capabilities since the very beginning. On the VisitBasis App, when field reps and auditors select to work on offline mode, they synchronize collected data only when they are connecte...
Mobile Planning and Management of Effective Retail Visits