Retail Merchandising Software

In our mobile-driven world if you are looking for the most efficient way to plan and manage merchandising activities you should start with adopting proper retail merchandising software. Great number of companies still run their merchandising activities using paper-based forms or general purpose software like MS Word and MS Excel, Google Docs, Notes and etc. They also use traditional ways of communication with field merchandisers – paper reports, phone calls, SMS, and email messages. However, what at first glance seems to be economical and cost-effective, as a matter of fact is time-consuming and unproductive.

In this article you’ll find some evidences of how the implementation of retail merchandising software can help to increase the efficiency of merchandising operations and improve field reps productivity. Here are the key benefits of retail merchandising software, that some of the most experienced and sophisticated retailers use to become more efficient both in the field and in the back-office.

Streamlined merchandising activities and retail data workflow. Retail merchandising software allows you to coordinate all the stages of your merchandising operations to improve your retail management and enhance the productivity of your field teams. Using merchandising software you can easily organize the schedule of visits for any period of time and improve your field team bottom-line by reducing their time traveling to appointments, planning routes and accessing information.

Faster data entry with less errors. Retail merchandising mobile forms are faster than paper forms due automated task templates, drop down lists, bar-code scanner, search boxes and built-in photo-reports. Besides, field reps, who use a retail merchandising mobile application, don't have to visit the office to provide a report. All the data collected in stores is automatically synced with the corporate database.

Real-time information about store merchandising performance. Through GPS-technology, track your merchandisers positioning and activities live on the map. See merchandising audit and survey results more quickly with activity dashboards and reports. Every mobile activity is GPS and time-stamped. Fraudulent check-ins become easy to detect and dealt with.

Easily find and organize your retail data. Using retail merchandising software you can instantly aggregate store data, anytime get exact data you need due to analytic capabilities and data filters, provide role-based access to information, and easily integrate retail data to your corporate database.

Use the devices your employees already own. Top retail merchandising software solutions work on newer mobile platforms such as Apple's iOS and Google's Android, which enables BYOD policy implementation. Use BYOD policy to leverage common tablets and smartphones in the field so your merchandisers can bring their own devices and be more effective. Field team members will save time on training by using the devices that they already know and you save on hardware costs.

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Implementing Sustainable Merchandising

In the factory-to-customer cycle, merchandising is one of the most wasteful processes. From the fuel consumed by field reps to the amount of paper used in traditional audits and surveys, on top of promotional and seasonal displays, it is easy to see why merchandising is considered “eco-unfriendly”. A field merchandising app can make a world of difference when it comes to sustainability. By adopting a field merchandising app, CPG and FMCG businesses can expect the following: Virtually eliminate the use of paper in in-store activities such as planogram checks, audits, surveys, and orders, among others. A state-of-the-art field merchandising app will also allow for instant access to the data collected, slashing the time and cost spent on data entry. Considerable savings in rep travel time and fuel thanks to the route optimization functions of field merchandising apps that automatically calculate the shortest store rounds. A cross-platform field merchandising app will all

Cloud for Retail Execution: Make Away with Data Storage Costs

Why Go Paperless? In order to store 2 million paper documents, an organization can expect to spend between $40,000 and $60,000 on filing cabinets alone. Those same files could fit on fewer than ten CD-ROMs (Business Guide to Paper Reduction) . If we assume that a filing cabinet uses from 6 to 20 square feet of space and the office space costs $23 per square foot , the space for a one filing cabinet will cost a company $1656– 5520 per year . How to Go Paperless? When you choose paperless data collection your data storage costs can be significantly reduced or even brought to zero. Digital data collected using mobile forms require much less space than paper sheets and therefore cost less money. With the development of mobile technology you don’t need CDs or any other data carriers to store and access your data. More and more companies opt for Cloud storage. The price of Cloud storage starts at $0.01 GB per month and the average number of MS Word pages per GB is 64782.

Solving Information Loss in Merchandising Once and For All

Information loss used to be an inevitable consequence of retail merchandising. With many field reps performing a number of tasks on each one of the stores in their individual territories, it is easy to see how the amount of data collected on the field grows exponentially and is, therefore, increasingly difficult to handle and more subject to information loss. Mobile merchandising software is the ideal solution to information loss in retail merchandising. When businesses implement a mobile merchandising software solution, they prevent information loss in the following stages of data processing: Data collection It is easy to see how information can get lost in traditional pen-and-paper merchandising. With mobile merchandising software, field reps perform tasks such as filling out forms and taking pictures in their mobile devices, leading to less misunderstanding and mix-ups. Data transcription With mobile merchandising software, there is no data transcription. The information goe

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