In our mobile-driven world if you are looking
for the most efficient way to plan and manage merchandising activities you
should start with adopting proper retail merchandising software.
Great number of companies still run their merchandising activities using
paper-based forms or general purpose software like MS Word and MS Excel, Google
Docs, Notes and etc. They also use traditional ways of communication with field
merchandisers – paper reports, phone calls, SMS, and email messages. However,
what at first glance seems to be economical and cost-effective, as a matter of
fact is time-consuming and unproductive.
In this article you’ll find some evidences of how
the implementation of retail merchandising
software can help to increase the efficiency of merchandising operations
and improve field reps productivity. Here are the key benefits of retail
merchandising software, that some of the most experienced and sophisticated
retailers use to become more efficient both in the field and in the
back-office.
Streamlined
merchandising activities and retail data workflow. Retail
merchandising software allows you to coordinate all the stages of your
merchandising operations to improve your retail management and enhance the
productivity of your field teams. Using merchandising software you can easily organize
the schedule of visits for any period of time and improve your field team
bottom-line by reducing their time traveling to appointments, planning routes
and accessing information.
Faster
data entry with less errors. Retail merchandising mobile
forms are faster than paper forms due automated task templates, drop down
lists, bar-code scanner, search boxes and built-in
photo-reports. Besides, field reps, who use a retail merchandising mobile
application, don't have to visit the office to provide a report. All the data
collected in stores is automatically synced with the corporate database.
Real-time
information about store merchandising performance. Through
GPS-technology, track your merchandisers positioning and activities live on the
map. See merchandising audit and survey results more quickly with activity
dashboards and reports. Every mobile activity is GPS and time-stamped. Fraudulent
check-ins become easy to detect and dealt with.
Easily find and organize your retail data. Using retail merchandising software you can instantly aggregate store
data, anytime get exact data you need due to analytic capabilities and data
filters, provide role-based access to information, and easily integrate
retail data to your corporate database.
Use the
devices your employees already own. Top retail
merchandising software solutions work on newer mobile platforms such as Apple's
iOS and Google's Android, which enables BYOD policy implementation. Use BYOD
policy to leverage common tablets and smartphones in the field so your
merchandisers can bring their own devices and be more effective. Field team
members will save time on training by using the devices that they already know
and you save on hardware costs.
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