Merchandising is one of the basic aspects of retail management that gives CPG companies the opportunity to analyze product placement and display in order to stay competitive and to maximize sales. Merchandising software allows companies to streamline merchandising activities, saving time and money and making data easier to collect, and therefore to become more efficient both in the field and in the back. Here are some examples of how a merchandising software solution can improve your field reps performance.
Maintaining organized shelves – a well-maintained shelf looks more appealing to customers. Filed reps control that your products are always on shelves and are properly located. The key goals of shelf organization are to avoid misplaced products and gaps between products, to control the number of facings and to make sure that there are enough products on the shelf. Merchandising software makes shelf organization faster and easier, empowering your field reps with such tools as built-in photo reports, barcode product search, and automated data entry.
Ordering and returning products – Field reps should always control how many of your products left on the shelf and in store, and which of them need a re-order. Damaged and overstock items can impact your sales. Using merchandising software gives your field reps an opportunity to make product orders and returns right at the point-of-sale with just a couple of actions. Your field reps can view recommended order quantities and order history on their mobile devices to create an order that makes sense.
Keeping control of promotional compliance and POS materials placement – Make sure your promotions are being followed in compliance with your marketing strategy and your promotional displays, floor stickers, posters and others POS materials are properly used at stores. Retail merchandising software provides customizable task templates with different types of answers for everything that needs to be checked.
Analyzing competitors – If you are able to see where exactly your competitors’ products are located and how they are priced you receive a good indication of industry leaders marketing strategies. Customizable real-time reports to analyze competitors’ strategies is one of the most important feature of merchandising software, which allow you to use targeted marketing when competing with those surrounding brands.
Conducting customer and employee surveys – Capture accurate, live data that can be analyzed in real time back at the home office. The more you know about your customers, the easier it is to increase sales. Whether you are processing customer or employee surveys, or market research surveys, sort your report data using sophisticated retail merchandising software filters to get the information you really need at a click of a button.