The Role of Photos in Retail Execution

The opportunity to view complex information in a visual format cannot be underestimated. Integrating visual content into your retail execution process improves efficiency and drives engagement, working the same way as in social media and on TV screens. If your field reps are obliged to make photo reports, the chance they’ll manage shelves as good as they can is bigger.

The most effective way to integrate visual content into your retail execution process is to adopt a comprehensive mobile data collection software solution for retail audits, merchandising activities and field sales. Of course, you can empower your field reps with digital photo cameras, so they can make photo reports at points of sale, but in today’s mobile world it’s not reasonable to buy separate devices for work that can be done using employees’ smartphones. Still, when your reps use cameras, built in their mobile devices, for reporting, it’s necessary to transfer the data into corporate database and streamline all the photos manually, which is time-consuming and ineffective.

Retail execution software makes attaching photos to task performance reports a breeze, allowing streamlined visual data workflow and instant reporting without spending anyone’s time at all. As soon as a photo is made, it is automatically transferred to a corporate database, so managers and supervisors can always have real-time picture of retail conditions. All photos, taken by field reps, are geotagged and time stamped, which eliminates fraudulent reporting.

The other benefit of retail execution software is that it makes visual data exchange reversible. The up-to-data software solutions for retail execution allow supplementing task templates with images, PDFs, presentations and even video files. You can also manage electronic product catalog with photos of items attached, or add photos of assets and planograms to customer’s information. All this data is instantly available on your field reps’ tablets and smartphones from anywhere.

Ready to move your retail execution into the next level? Enhance your merchandising and retail auditing with visual content using VisitBasis Retail Execution Software. VisitBasis provides companies an opportunity to integrate visual content into retail execution process, streamlining visual data workflow and allowing managers always have clear picture of what is going on at each retail location.

VisitBasis Retail Execution Software allows you to manage your visual information in the following ways:

Add photos to product information
Add images of customer assets to customer catalog
Attach as many visual content (images, PDFs, presentations, video) to customer as you like
Use photo as the required type of answer for store visit task templates
See the task execution results, all task answers including photos and signatures as the data becomes available during the day
Review task log for last minute comments/photos related to performing the task
Analyze store performance using time stamped and GPS-confirmed photos

The most important thing about VisitBasis Retail Execution Software is that it's a Cloud implementation, which allows transferring big amounts of data, like images and videos, very quickly. Unlimited photos can be collected and uploaded to the office, and field reps have access to visual data offline and can execute tasks without an Internet connection. Our clients collect 70-100 photos per user per day using VisitBasis Retail Execution mobile app.

Implementing Sustainable Merchandising

In the factory-to-customer cycle, merchandising is one of the most wasteful processes. From the fuel consumed by field reps to the amount of paper used in traditional audits and surveys, on top of promotional and seasonal displays, it is easy to see why merchandising is considered “eco-unfriendly”. A field merchandising app can make a world of difference when it comes to sustainability. By adopting a field merchandising app, CPG and FMCG businesses can expect the following: Virtually eliminate the use of paper in in-store activities such as planogram checks, audits, surveys, and orders, among others. A state-of-the-art field merchandising app will also allow for instant access to the data collected, slashing the time and cost spent on data entry. Considerable savings in rep travel time and fuel thanks to the route optimization functions of field merchandising apps that automatically calculate the shortest store rounds. A cross-platform field merchandising app will all

Cloud for Retail Execution: Make Away with Data Storage Costs

Why Go Paperless? In order to store 2 million paper documents, an organization can expect to spend between $40,000 and $60,000 on filing cabinets alone. Those same files could fit on fewer than ten CD-ROMs (Business Guide to Paper Reduction) . If we assume that a filing cabinet uses from 6 to 20 square feet of space and the office space costs $23 per square foot , the space for a one filing cabinet will cost a company $1656– 5520 per year . How to Go Paperless? When you choose paperless data collection your data storage costs can be significantly reduced or even brought to zero. Digital data collected using mobile forms require much less space than paper sheets and therefore cost less money. With the development of mobile technology you don’t need CDs or any other data carriers to store and access your data. More and more companies opt for Cloud storage. The price of Cloud storage starts at $0.01 GB per month and the average number of MS Word pages per GB is 64782.

Solving Information Loss in Merchandising Once and For All

Information loss used to be an inevitable consequence of retail merchandising. With many field reps performing a number of tasks on each one of the stores in their individual territories, it is easy to see how the amount of data collected on the field grows exponentially and is, therefore, increasingly difficult to handle and more subject to information loss. Mobile merchandising software is the ideal solution to information loss in retail merchandising. When businesses implement a mobile merchandising software solution, they prevent information loss in the following stages of data processing: Data collection It is easy to see how information can get lost in traditional pen-and-paper merchandising. With mobile merchandising software, field reps perform tasks such as filling out forms and taking pictures in their mobile devices, leading to less misunderstanding and mix-ups. Data transcription With mobile merchandising software, there is no data transcription. The information goe

Retail Execution with VisitBasis

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