Skip to main content

Creating A Successful Marketing Strategy: Shelf Management Tips


When it comes to retail, merchandising plays an important role in boosting sales. Always getting right product in the right place at the right price is a key to any brand's success. Clear and vibrant displays attract customers encouraging them to make a purchase.

Retailers typically group products in sales area by categories allowing customers to compare items and making it easy to make a purchase. Therefore, a manufacturer company should work closely with the retailer, performing regular shelf inspections to monitor product placement and ensure that its products are always available on shelves.
When performing merchandising audits field representatives generally evaluate the location of products in the store sales area and the parameters of the layout. Below you’ll find some best merchandising practices, which can help to develop more efficient merchandising strategy. 
  • Representation. If any particular group of product takes a significant share of a company’s sales volume, it’s reasonable to provide the layout of these products together, by several blocks in multiple category locations. This strategy improves the presentation of products and helps to increase sales. Keep in mind, that too many blocks can be annoying for customers, creating the sense that they are being limited in their choice.
  • Visualization. Products should be placed frontally, considering the customers’ angle of view and be visible from different places. The information on the packaging should be easy to read, brief, and clear. Make sure the information on price tags is always visible. Do not overload product display by text information, customers do not have time to read, you have only 2-3 seconds to attract and keep their attention. Remember that women can search products better than men, but can overlook the products on the upper shelves. Products for kids (those that are kids are supposed to want, i.e toys, or candies, not diapers) should be always located on the lower shelves – at the level of children's eyes.
  • Priority. The products that bring maximum profit and have high turnover ratio should have the best shelf location a company can afford. The best shelf position is being closer to the center of the aisle and eye-level on the shelf. The number of facings can have an effect on product sales similar to that of shelf location. More facings and best shelf location generally means more profit, but only if the extra cost of purchasing additional facings and the best shelf position does not overweight the gains made in sales.


To derive maximum benefit from the merchandising strategy a company has to make sure that retailers comply with the agreements, conducting regular merchandising audits. Merchandising software comes with the ability to create mobile data collection forms for everything that has to be checked. Having a merchandising app on their tablets and smartphones, merchandisers can quickly collect various store data. Merchandising software allows any company to conduct in-house merchandising audits on regular basis providing full coverage of retail locations and getting real-time data from the field.


Visit www.visitbasis.com to get your free access to VisitBasis merchandising software for store data collection, merchandising, retail audits, field sales and field marketing.


Comments

Popular posts from this blog

Implementing Sustainable Merchandising

In the factory-to-customer cycle, merchandising is one of the most wasteful processes. From the fuel consumed by field reps to the amount of paper used in traditional audits and surveys, on top of promotional and seasonal displays, it is easy to see why merchandising is considered “eco-unfriendly”. A field merchandising app can make a world of difference when it comes to sustainability. By adopting a field merchandising app, CPG and FMCG businesses can expect the following: Virtually eliminate the use of paper in in-store activities such as planogram checks, audits, surveys, and orders, among others. A state-of-the-art field merchandising app will also allow for instant access to the data collected, slashing the time and cost spent on data entry. Considerable savings in rep travel time and fuel thanks to the route optimization functions of field merchandising apps that automatically calculate the shortest store rounds. A cross-platform field merchandising app will all

Cloud for Retail Execution: Make Away with Data Storage Costs

Why Go Paperless? In order to store 2 million paper documents, an organization can expect to spend between $40,000 and $60,000 on filing cabinets alone. Those same files could fit on fewer than ten CD-ROMs (Business Guide to Paper Reduction) . If we assume that a filing cabinet uses from 6 to 20 square feet of space and the office space costs $23 per square foot , the space for a one filing cabinet will cost a company $1656– 5520 per year .   How to Go Paperless? When you choose paperless data collection your data storage costs can be significantly reduced or even brought to zero. Digital data collected using mobile forms require much less space than paper sheets and therefore cost less money. With the development of mobile technology you don’t need CDs or any other data carriers to store and access your data. More and more companies opt for Cloud storage. The price of Cloud storage starts at $0.01 GB per month and the average number of MS Word pages per GB is 64782.

Solving Information Loss in Merchandising Once and For All

Information loss used to be an inevitable consequence of retail merchandising. With many field reps performing a number of tasks on each one of the stores in their individual territories, it is easy to see how the amount of data collected on the field grows exponentially and is, therefore, increasingly difficult to handle and more subject to information loss. Mobile merchandising software  is the ideal solution to information loss in retail merchandising. When businesses implement a mobile merchandising software solution, they prevent information loss in the following stages of data processing: Data collection It is easy to see how information can get lost in traditional pen-and-paper merchandising. With mobile merchandising software, field reps perform tasks such as filling out forms and taking pictures in their mobile devices, leading to less misunderstanding and mix-ups. Data transcription With mobile merchandising software, there is no data transcription. The information goe