Skip to main content

Merchandising Software: Embracing Automated Audits


Merchandising audits play a very important role for brand development and sales improvement, being one of the most important market information sources for CPG and FMCG companies. Merchandising audits allow gathering information on brand's sales volume, stock levels, market trends, and effectiveness of in-store display and promotion efforts, providing general market understanding and valuable insights for more effective decision-making.

If you think organizing in-house merchandising audits can be challenging, try VisitBasis Merchandising Software Solution, which provide a clear, up-to-date picture of retail conditions. With VisitBasis Merchandising App, you can get:

Streamlined data workflow. Mobile forms allow collecting store data very quickly and accurate, eliminating paperwork and minimizing mistakes. Merchandising software allows automated retail data entry on a tablet or a smartphone. All the data collected at stores is instantly transferred to the corporate database, so there is no need in manual data reentry; and is also available for integration with company’s back-end system, export or analysis.

Live GPS tracking and mapping. VisitBasis merchandising software allows real-time mobile workforce monitoring on the map. All user activity is GPS and time stamped. Collect customer's signature, timestamp and geolocation to get immediate retail visit confirmation and/or to comply with regulations.

Real-time dashboard and reporting. VisitBasis merchandising software offers several ways for customers to compile, filter, and read data, so users of all backgrounds (and not only "IT people") can quickly view the information they are looking for. VisitBasis analytic capabilities include:
  • Visualizing compiled data in chart format with just a few clicks
  • Extracting data in spreadsheet format
  • Creating custom reports in tools such as Excel and GoogleDocs
  • Customizing data display by applying various filters
  • Getting access to data through Google BigQuery

CRM and territory management. Robust system and user-friendly Rich Internet Application office interface with multi-team support allows managers to build as many merchandising teams as needed.

Smooth integration. VisitBasis merchandising software allows you to export and import all your business information from/to Excel files or connect directly with your back-office system.

High Performance Level, Globally. Since VisitBasis Merchandising Software is a Google Cloud implementation, you can count on the best service availability even if your company is multinational and runs in different countries and time zones.


Try the best way to manage, track and execute merchandising audits and inspections today! Get your free trial at www.visitbasis.com and automate your merchandising activities! To get more information about our merchandising software schedule a free demo or subscribe to our YouTube channel.


Comments

Popular posts from this blog

Implementing Sustainable Merchandising

In the factory-to-customer cycle, merchandising is one of the most wasteful processes. From the fuel consumed by field reps to the amount of paper used in traditional audits and surveys, on top of promotional and seasonal displays, it is easy to see why merchandising is considered “eco-unfriendly”. A field merchandising app can make a world of difference when it comes to sustainability. By adopting a field merchandising app, CPG and FMCG businesses can expect the following: Virtually eliminate the use of paper in in-store activities such as planogram checks, audits, surveys, and orders, among others. A state-of-the-art field merchandising app will also allow for instant access to the data collected, slashing the time and cost spent on data entry. Considerable savings in rep travel time and fuel thanks to the route optimization functions of field merchandising apps that automatically calculate the shortest store rounds. A cross-platform field merchandising app will all...

Field Marketing Automation: Ultimate Analytics that Drives Your Business

Got tired of paper-based reports and surveys and hours of data entry? Just replace paper and spreadsheets with a custom mobile app. At first sight, it seems difficult to measure store-level marketing and analyze competitors at the same time. VisitBasis field marketing software is a data collection tool that provides streamlined data workflow, real-time field-level insights and wide analytic capabilities for field team managers. VisitBasis allows your field reps to automate store data capture and transfer and gives you real-time control of your field team performance right to your fingers. Implement VisitBasis field marketing software to create and assign task templates for everything that needs to be analyzed. VisitBasis field marketing software helps you eliminate the chaos of paper forms, Excel spreadsheets and emails, providing a comprehensive field service management solution in one application. How VisitBasis Works: Build task templates to perform s...