Wednesday, September 23, 2015

Merchandising Software: Embracing Automated Audits

Merchandising audits play a very important role for brand development and sales improvement, being one of the most important market information sources for CPG and FMCG companies. Merchandising audits allow gathering information on brand's sales volume, stock levels, market trends, and effectiveness of in-store display and promotion efforts, providing general market understanding and valuable insights for more effective decision-making.

If you think organizing in-house merchandising audits can be challenging, try VisitBasis Merchandising Software Solution, which provide a clear, up-to-date picture of retail conditions. With VisitBasis Merchandising App, you can get:

Streamlined data workflow. Mobile forms allow collecting store data very quickly and accurate, eliminating paperwork and minimizing mistakes. Merchandising software allows automated retail data entry on a tablet or a smartphone. All the data collected at stores is instantly transferred to the corporate database, so there is no need in manual data reentry; and is also available for integration with company’s back-end system, export or analysis.

Live GPS tracking and mapping. VisitBasis merchandising software allows real-time mobile workforce monitoring on the map. All user activity is GPS and time stamped. Collect customer's signature, timestamp and geolocation to get immediate retail visit confirmation and/or to comply with regulations.

Real-time dashboard and reporting. VisitBasis merchandising software offers several ways for customers to compile, filter, and read data, so users of all backgrounds (and not only "IT people") can quickly view the information they are looking for. VisitBasis analytic capabilities include:
  • Visualizing compiled data in chart format with just a few clicks
  • Extracting data in spreadsheet format
  • Creating custom reports in tools such as Excel and GoogleDocs
  • Customizing data display by applying various filters
  • Getting access to data through Google BigQuery

CRM and territory management. Robust system and user-friendly Rich Internet Application office interface with multi-team support allows managers to build as many merchandising teams as needed.

Smooth integration. VisitBasis merchandising software allows you to export and import all your business information from/to Excel files or connect directly with your back-office system.

High Performance Level, Globally. Since VisitBasis Merchandising Software is a Google Cloud implementation, you can count on the best service availability even if your company is multinational and runs in different countries and time zones.

Try the best way to manage, track and execute merchandising audits and inspections today! Get your free trial at and automate your merchandising activities! To get more information about our merchandising software schedule a free demo or subscribe to our YouTube channel.

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