Friday, July 29, 2016

How to Deal with the Challenge of Poor Planogram Compliance

Poor planogram compliance is a known issue in retail. According to the ISI Sharegroup, it is estimated that the total cost to the U.S. retail RCP industry of poor planogram compliance (actual and opportunity costs) is approximately 1% of gross product sales.

Planogram compliance, however, is not something that is accomplished in an office by the merchandising strategy team. The adherence to a category's or product's retail merchandising standards must be verified at every single recurring visit performed at each point-of-sale by every single field rep.

A retail planogram app for compliance checks is the ideal tool for verifying adherence to merchandising standards. By having a retail planogram app for compliance checks on their smartphones and tablets, field reps can have access to the merchandising schematics for each store they visit, making sure that the products are displayed according to plan.

By implementing a retail planogram app for compliance checks, merchandising departments and sales and marketing agencies are able to:

  • Virtually eliminate the use of paper by trading survey forms, reports and even literature for their electronic equivalents.
  • Eliminate transcription errors and misunderstanding.
  • GPS-stamped data collection in order to avoid fraudulent check-ins.
  • Save on travel reimbursements and maximize store time by calculating the shortest visit route for each day.
  • Implement revenue-boosting strategies by communicating more effectively with field reps through visit checklists and notes.
  • Receive automatic notifications of mission-critical situations, such as out-of-stocks or damaged lots.
  • And much more.

VisitBasis is a retail planogram app for compliance checks with all the key elements necessary for an effective empowerment of merchandising teams. See what a retail planogram app for compliance checks can do for your merchandising efforts, sign up today for a free VisitBasis trial!


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