The Special Merchandising of Specialty Stores

Specialty stores and gourmet retailers pose unique challenges when it comes to merchandising. Shoppers know they are paying a premium when shopping at these locations, so they expect higher product presentation standards.

A mobile visual merchandising software can be instrumental when sending out field reps to specialty stores. A state-of-the-art mobile visual merchandising software provides field marketing teams not only the ability to perform in-store activities that include pictures, but also the following:

Features in mobile visual merchandising software allow field reps to refer to the custom planogram for each store location without having to sort through mounds of paper, increasing planogram compliance. A recent study from National Association of Retail Marketing Services (NARMS) found that retailers who achieve planogram compliance can realize a 7.8% increase in annual sales.
Some mobile visual merchandising software on the market also provide integration with automatic notification tools. These tools allow automatic messages to be sent to stakeholders when a certain task is completed or when a specific location is visited, which means that mission-critical issues such as out-of-stocks or can be dealt with much faster.
Because of automated data analysis, mobile visual merchandising software also allows for periodic reporting. This makes it much easier to detect issues such as consistent irregular product condition at a specific key location, so operations can deal with it accordingly.

VisitBasis was designed by merchandisers, for merchandisers. It is a complete mobile visual merchandising software solution that allows you to quickly and easily implement a cost-efficient point-of-sale data collection system with no need for technical knowledge.

Schedule today a VisitBasis Merchandising software demo, or sign up for a free trial!

Watch the below video how VisitBasis Mobile Visual Merchandising Software integrates with a chat solution that allows for instant notification of issues such as out-of-stocks, price discrepancies, and irregular product condition:

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Retail Execution with VisitBasis

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