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The Role of Field Marketing in Selling to Millennials

Retailers are facing many challenges these days. Added to the conservative consumer purchase behaviors of the past few years, millennials are bringing disruptive trends to retail, including a move towards online shopping.

Therefore it is more important than ever for field marketing to promote and ensure brand and category consistency across retailers, as well as target surveys and promotions accordingly.

Implementing a field marketing app can mean the difference between make and break when it comes to retail sales: By automating field marketing teams, enabling reps to collect store visit information on their mobile devices, management has real-time access to what is going on in the field, leading to increased consistency and faster decision-making.

A field marketing app for retail execution will also eliminate errors due to paperwork and data transcription, and can even increase the number of daily store visits with tools such as route optimization.

State-of-the-art field marketing apps are fast to deploy and easy to use. Field marketing apps allow companies to plan, monitor, control and analyze field marketing events in a new, innovative way, making store visits more effective, eventually coming closer to the millennial way of thinking. 

VisitBasis is a complete field marketing app that offers unique features for CPG and FMCG companies, merchandising agencies, and sales and marketing organizations alike. 

Want to see a field marketing app in action? Watch the below video and schedule a live demo today!

Learn more about VisitBasis Field Marketing App and sign up for a free trial.


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