Skip to main content

The Role of Field Marketing in Selling to Millennials

Image
By
Retailers are facing many challenges these days. Added to the conservative consumer purchase behaviors of the past few years, millennials are bringing disruptive trends to retail, including a move towards online shopping.

 Therefore it is more important than ever for field marketing to promote and ensure brand and category consistency across retailers, as well as target surveys and promotions accordingly.

 Implementing a field marketing app can mean the difference between make and break when it comes to retail sales: By automating field marketing teams, enabling reps to collect store visit information on their mobile devices, management has real-time access to what is going on in the field, leading to increased consistency and faster decision-making.

A field marketing app for retail execution will also eliminate errors due to paperwork and data transcription, and can even increase the number of daily store visits with tools such as route optimization.

 State-of-the-art field marketing apps are fast to deploy and easy to use. Field marketing apps allow companies to plan, monitor, control and analyze field marketing events in a new, innovative way, making store visits more effective, eventually coming closer to the millennial way of thinking. 

 VisitBasis is a complete field marketing app that offers unique features for CPG and FMCG companies, merchandising agencies, and sales and marketing organizations alike. 

 Want to see a field marketing app in action? Watch the below video and schedule a live demo today!


Learn more about VisitBasis Field Marketing App and sign up for a free trial.

Labels:

Comments

Post a Comment

Popular posts from this blog

Implementing Sustainable Merchandising

By
In the factory-to-customer cycle, merchandising is one of the most wasteful processes. From the fuel consumed by field reps to the amount of paper used in traditional audits and surveys, on top of promotional and seasonal displays, it is easy to see why merchandising is considered “eco-unfriendly”. A field merchandising app can make a world of difference when it comes to sustainability. By adopting a field merchandising app, CPG and FMCG businesses can expect the following: Virtually eliminate the use of paper in in-store activities such as planogram checks, audits, surveys, and orders, among others. A state-of-the-art field merchandising app will also allow for instant access to the data collected, slashing the time and cost spent on data entry. Considerable savings in rep travel time and fuel thanks to the route optimization functions of field merchandising apps that automatically calculate the shortest store rounds. A cross-platform field merchandising app will all
Post a Comment
Read more

Field Marketing Automation: Ultimate Analytics that Drives Your Business

By Anonymous
Got tired of paper-based reports and surveys and hours of data entry? Just replace paper and spreadsheets with a custom mobile app. At first sight, it seems difficult to measure store-level marketing and analyze competitors at the same time. VisitBasis field marketing software is a data collection tool that provides streamlined data workflow, real-time field-level insights and wide analytic capabilities for field team managers. VisitBasis allows your field reps to automate store data capture and transfer and gives you real-time control of your field team performance right to your fingers. Implement VisitBasis field marketing software to create and assign task templates for everything that needs to be analyzed. VisitBasis field marketing software helps you eliminate the chaos of paper forms, Excel spreadsheets and emails, providing a comprehensive field service management solution in one application. How VisitBasis Works: Build task templates to perform s
Post a Comment
Read more