How to Research Your Competition Using Field Team Management Software

Why Companies Need Competitor Analysis?

Competitor analysis is a substantial part of marketing strategy. It allows companies to assess their competitor’s strengths and weaknesses and develop effective strategies to improve competitive advantage. Yet most of the companies do not conduct this type of analysis systematically enough, relying on intuition and informal impressions. A lack of robust competitor analysis places companies at risk of being outdone by competitors.

How Field Team Management Software Can Help Research Competition?

Today keeping up with the times companies have already implemented various types of field team management software to automate field reps activities and improve their performance. It should be mentioned that a comprehensive field team management software solution is not just for field reps tracking or store tasks performance. The most sophisticated field team management solutions offer companies the ability to conduct regular store audits collecting various types of data, including clients information, prices, parameters of the layout, photo reports, customer surveys, stock levels, promotional activities and so on. Thus, to take the full advantage of their field team management software solution, along with gathering store data on it’s own performance, companies should do the same thing with competitors’ information.

What Are The Benefits of Automated Competitor Data Collection?

Field team management software provides customizable task templates with different types of answers for everything that needs to be checked, allowing your field reps to capture accurate, live data that can be analyzed in real time back at the home office. Real-time analytics and customizable reports to analyze competitors’ strategies is one of the most important features of field team management software, which allow companies to use targeted marketing when competing with those surrounding brands.

To get more information about how to research your competition or to see for yourself how you can so it in the most innovative way, visit www.visitbasis.com and get your free trial today!

Implementing Sustainable Merchandising

In the factory-to-customer cycle, merchandising is one of the most wasteful processes. From the fuel consumed by field reps to the amount of paper used in traditional audits and surveys, on top of promotional and seasonal displays, it is easy to see why merchandising is considered “eco-unfriendly”. A field merchandising app can make a world of difference when it comes to sustainability. By adopting a field merchandising app, CPG and FMCG businesses can expect the following: Virtually eliminate the use of paper in in-store activities such as planogram checks, audits, surveys, and orders, among others. A state-of-the-art field merchandising app will also allow for instant access to the data collected, slashing the time and cost spent on data entry. Considerable savings in rep travel time and fuel thanks to the route optimization functions of field merchandising apps that automatically calculate the shortest store rounds. A cross-platform field merchandising app will all...

Field Marketing Automation: Ultimate Analytics that Drives Your Business

Got tired of paper-based reports and surveys and hours of data entry? Just replace paper and spreadsheets with a custom mobile app. At first sight, it seems difficult to measure store-level marketing and analyze competitors at the same time. VisitBasis field marketing software is a data collection tool that provides streamlined data workflow, real-time field-level insights and wide analytic capabilities for field team managers. VisitBasis allows your field reps to automate store data capture and transfer and gives you real-time control of your field team performance right to your fingers. Implement VisitBasis field marketing software to create and assign task templates for everything that needs to be analyzed. VisitBasis field marketing software helps you eliminate the chaos of paper forms, Excel spreadsheets and emails, providing a comprehensive field service management solution in one application. How VisitBasis Works: Build task templates to perform s...

Retail Execution with VisitBasis

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