How to Research Your Competition Using Field Team Management Software

Why Companies Need Competitor Analysis?

Competitor analysis is a substantial part of marketing strategy. It allows companies to assess their competitor’s strengths and weaknesses and develop effective strategies to improve competitive advantage. Yet most of the companies do not conduct this type of analysis systematically enough, relying on intuition and informal impressions. A lack of robust competitor analysis places companies at risk of being outdone by competitors.

How Field Team Management Software Can Help Research Competition?

Today keeping up with the times companies have already implemented various types of field team management software to automate field reps activities and improve their performance. It should be mentioned that a comprehensive field team management software solution is not just for field reps tracking or store tasks performance. The most sophisticated field team management solutions offer companies the ability to conduct regular store audits collecting various types of data, including clients information, prices, parameters of the layout, photo reports, customer surveys, stock levels, promotional activities and so on. Thus, to take the full advantage of their field team management software solution, along with gathering store data on it’s own performance, companies should do the same thing with competitors’ information.

What Are The Benefits of Automated Competitor Data Collection?

Field team management software provides customizable task templates with different types of answers for everything that needs to be checked, allowing your field reps to capture accurate, live data that can be analyzed in real time back at the home office. Real-time analytics and customizable reports to analyze competitors’ strategies is one of the most important features of field team management software, which allow companies to use targeted marketing when competing with those surrounding brands.

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Solving Information Loss in Merchandising Once and For All

Information loss used to be an inevitable consequence of retail merchandising. With many field reps performing a number of tasks on each one of the stores in their individual territories, it is easy to see how the amount of data collected on the field grows exponentially and is, therefore, increasingly difficult to handle and more subject to information loss. Mobile merchandising software is the ideal solution to information loss in retail merchandising. When businesses implement a mobile merchandising software solution, they prevent information loss in the following stages of data processing: Data collection It is easy to see how information can get lost in traditional pen-and-paper merchandising. With mobile merchandising software, field reps perform tasks such as filling out forms and taking pictures in their mobile devices, leading to less misunderstanding and mix-ups. Data transcription With mobile merchandising software, there is no data transcription. The information goe

Cloud for Retail Execution: Make Away with Data Storage Costs

Why Go Paperless? In order to store 2 million paper documents, an organization can expect to spend between $40,000 and $60,000 on filing cabinets alone. Those same files could fit on fewer than ten CD-ROMs (Business Guide to Paper Reduction) . If we assume that a filing cabinet uses from 6 to 20 square feet of space and the office space costs $23 per square foot , the space for a one filing cabinet will cost a company $1656– 5520 per year . How to Go Paperless? When you choose paperless data collection your data storage costs can be significantly reduced or even brought to zero. Digital data collected using mobile forms require much less space than paper sheets and therefore cost less money. With the development of mobile technology you don’t need CDs or any other data carriers to store and access your data. More and more companies opt for Cloud storage. The price of Cloud storage starts at $0.01 GB per month and the average number of MS Word pages per GB is 64782.

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