Friday, April 22, 2016

Increasing the Effectiveness of Visual Merchandising

Visual merchandising is a well-know way to maximize marketing budgets for product manufacturers and retail businesses alike, since improving the visual display of products and services translates into a "silent-selling" technique.

However, merchandising managers and directors often face issues with implementing their plans and displays, mostly because they need to rely on local employees - or even outsourced reps - to follow their instructions and those are, most of the times, thousands of miles away - sometimes with little or no supervision.

Visual merchandising software can be an invaluable tool when it comes to effectively implementing merchandising plans. The dissemination of mobile and cloud technologies mean that visual merchandising software can be the "eyes" of merchandising designers and planners in the field, increasing compliance rates.

Benefits of visual merchandising software include the ability to:
  • Request and receive information from field reps and inspectors in custom format.
  • Virtually instantly receive as many pictures as necessary from each point of sale.
  • Avoid delays in evaluating the implementation of visual merchandising plans due to lost or sluggish paperwork.
  • Easily locate and view previous audit/inspection reports on cloud database.

Want to know more about how visual merchandising software can help your company boost sales while keeping the marketing budget down? Sign up today for a free trial of VisitBasis Visual Merchandising Software!

Watch the below video and see how you can access your company's history of visual merchandising audits and inspections on VisitBasis Visual Merchandising Software:

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