Skip to main content

Leaders in Field Marketing are Doing This

Whether you are a professional in CPG manufacturing or in retail, it is impossible to ignore the move towards field marketing software and automatization, since the tangible benefits of implementing a field marketing software solution outweigh almost any cost that it may incur.
Managing field marketing activities is complex and costly. Field marketing managers constantly face many challenges including weak feedback, slow data workflow, significant time gaps between field marketing events and reports, data errors and lost paperwork, fraudulent reports, etc. 

Therefore, a complete field marketing software solution will offer a set of tools that streamlines the information workflow from the point-of-sale all the way to the boardroom, providing useful insights to all stakeholders:

  • Customizable forms and surveys, allowing users to create specific task templates for each field marketing activity and virtually eliminating the chaos of paper forms, spreadsheets and emails.
  • Ability to monitor, track and analyze field marketing activities in real-time, in order to speed up decision-making and reduce the time needed to address mission-critical situations.
  • Automated reporting both for field representatives - with mobile access to all data and tools required to collect critical information for store performance analysis - and managers, with real-time information on what is going on in the field.
  • Easy implementation and independence from IT departments with a cloud-based SaaS field marketing software and BYOD (bring your own device) platform.
VisitBasis field marketing software allows companies to easily customize their marketing activity data collection, with time-stamped and GPS-confirmed data from points-of-sale, while providing powerful analytics and reporting capabilities. VisitBasis is comprised of a platform-independent field marketing management software that works on any PC or Mac and a free mobile app available for any Android and iOS smartphone or tablet. 
Sign up today at www.visitbasis.com to get the most affordable and user-friendly field marketing software solution on the market. Free app downloads on Google Play and App Store for any number of users.

Comments

Popular posts from this blog

Implementing Sustainable Merchandising

In the factory-to-customer cycle, merchandising is one of the most wasteful processes. From the fuel consumed by field reps to the amount of paper used in traditional audits and surveys, on top of promotional and seasonal displays, it is easy to see why merchandising is considered “eco-unfriendly”. A field merchandising app can make a world of difference when it comes to sustainability. By adopting a field merchandising app, CPG and FMCG businesses can expect the following: Virtually eliminate the use of paper in in-store activities such as planogram checks, audits, surveys, and orders, among others. A state-of-the-art field merchandising app will also allow for instant access to the data collected, slashing the time and cost spent on data entry. Considerable savings in rep travel time and fuel thanks to the route optimization functions of field merchandising apps that automatically calculate the shortest store rounds. A cross-platform field merchandising app will all

Cloud for Retail Execution: Make Away with Data Storage Costs

Why Go Paperless? In order to store 2 million paper documents, an organization can expect to spend between $40,000 and $60,000 on filing cabinets alone. Those same files could fit on fewer than ten CD-ROMs (Business Guide to Paper Reduction) . If we assume that a filing cabinet uses from 6 to 20 square feet of space and the office space costs $23 per square foot , the space for a one filing cabinet will cost a company $1656– 5520 per year .   How to Go Paperless? When you choose paperless data collection your data storage costs can be significantly reduced or even brought to zero. Digital data collected using mobile forms require much less space than paper sheets and therefore cost less money. With the development of mobile technology you don’t need CDs or any other data carriers to store and access your data. More and more companies opt for Cloud storage. The price of Cloud storage starts at $0.01 GB per month and the average number of MS Word pages per GB is 64782.

Solving Information Loss in Merchandising Once and For All

Information loss used to be an inevitable consequence of retail merchandising. With many field reps performing a number of tasks on each one of the stores in their individual territories, it is easy to see how the amount of data collected on the field grows exponentially and is, therefore, increasingly difficult to handle and more subject to information loss. Mobile merchandising software  is the ideal solution to information loss in retail merchandising. When businesses implement a mobile merchandising software solution, they prevent information loss in the following stages of data processing: Data collection It is easy to see how information can get lost in traditional pen-and-paper merchandising. With mobile merchandising software, field reps perform tasks such as filling out forms and taking pictures in their mobile devices, leading to less misunderstanding and mix-ups. Data transcription With mobile merchandising software, there is no data transcription. The information goe