Skip to main content

Is There Such a Thing as Too Much Data Collection?

Data collection in retail used to be limited by the data compiling and processing capacity of the business conducting the operation, whether it was a retailer, a sales and marketing company, or the merchandising department of a CPG manufacturer.

Some surveys, for instance, had to be limited to especially selected markets or even stores in order to get a sample of shoppers similar to the product's target audience so data transcription and processing wouldn't slow down critical go-to-market decisions.

Mobile data collection software has revolutionized this scenario. With mobile data collection software, field reps can perform surveys, product tastings, etc., at the point-of-sale on their own mobile devices, and the information collected will be instantly available for management to analyze and use as part of their decision-making process.

Therefore, by doing away with the limitations of data transcription and processing, mobile data collection software opens the door for better strategic decision-making based on a much broader, more representative of the target market, sample size.

VisitBasis mobile data collection software is an ideal solution for business conducting in-store activities such as surveys, product tastings, audits, planogram checks, among others, that require customized forms along with real-time access and analysis of the data being collected.

Easy to use and implement, VisitBasis streamlines data collection for retail businesses of all sizes and is fully cross-platform, working both on iOS and Android smartphones and tablets.

Want to see how VisitBasis mobile data collection software works? Sign up for a free trial or schedule an online demo!



Comments

Popular posts from this blog

Solving Information Loss in Merchandising Once and For All

Information loss used to be an inevitable consequence of retail merchandising. With many field reps performing a number of tasks on each one of the stores in their individual territories, it is easy to see how the amount of data collected on the field grows exponentially and is, therefore, increasingly difficult to handle and more subject to information loss. Mobile merchandising software  is the ideal solution to information loss in retail merchandising. When businesses implement a mobile merchandising software solution, they prevent information loss in the following stages of data processing: Data collection It is easy to see how information can get lost in traditional pen-and-paper merchandising. With mobile merchandising software, field reps perform tasks such as filling out forms and taking pictures in their mobile devices, leading to less misunderstanding and mix-ups. Data transcription With mobile merchandising software, there is no data transcription. The information goe