Skip to main content

The Best-Kept Secret in Retail Mobile Data Collection

VisitBasis mobile data collection software
It is no secret that retail-related businesses capture massive amounts of information through field reps using mobile data collection software.

Mobile data collection software can help keep track of product and category availability, pricing, location, presentation, perception, and competition, among others. Therefore it is no surprise that this information is invaluable when it comes to planning and creating future marketing campaigns, and is proven to be decisive on a make-or-break scenario in an industry that deals with the slimmest of margins.

Recent developments in mobile data collection software, moreover, have brought retail mobile data collection to a new, higher level, where all information is interconnected and automatically accessible. It is now possible for a category manager in, let's say, Cleveland, to know immediately that an out-of-stock of one of his/her products has been detected by a field rep in Paris, France.

State-of-the-art mobile data collection software makes it possible for automatic notifications of less-than-desirable retail situations that may negatively affect sales and, therefore, allows for an immediate action by stakeholders, with less time (and money) lost. Any retail-related business that still has not implemented a mobile data collection software solution should look immediately at the options available on the market.

Watch the below video to see how VisitBasis mobile data collection software sets up automatic alerts for specific retail tasks or locations:

Ready to try the benefits of mobile data collection software? Sign up today at for a free trial, or book a free online demo and let us show you how it works.


Popular posts from this blog

Solving Information Loss in Merchandising Once and For All

Information loss used to be an inevitable consequence of retail merchandising. With many field reps performing a number of tasks on each one of the stores in their individual territories, it is easy to see how the amount of data collected on the field grows exponentially and is, therefore, increasingly difficult to handle and more subject to information loss. Mobile merchandising software  is the ideal solution to information loss in retail merchandising. When businesses implement a mobile merchandising software solution, they prevent information loss in the following stages of data processing: Data collection It is easy to see how information can get lost in traditional pen-and-paper merchandising. With mobile merchandising software, field reps perform tasks such as filling out forms and taking pictures in their mobile devices, leading to less misunderstanding and mix-ups. Data transcription With mobile merchandising software, there is no data transcription. The information goe