Mobile data collection software can mean the difference between make or
brake when it comes to retail execution. The sole reason for that is because, by
adopting a mobile data collection solution, companies in CPG (consumer packaged
goods), retail, and sales and marketing will most likely save a lot of money and
time.
Here is how mobile data collection software will help your company decrease its operational costs and boost profits:
Here is how mobile data collection software will help your company decrease its operational costs and boost profits:
- Paper savings
Mobile data collection software allows your field reps to perform all the required point-of-sale activities on their mobile devices, virtually eliminating the use of paper forms. - Time and effort savings
Data compilation is one of the most daunting activities in retail execution. Not only does it take a lot of time to input all the data collected at the different stores, but it also requires a lot of attention, since typing mistakes can easily be made. A mobile data collection software will automatically compile all information gathered in the field and, in many cases, generate instant, customized reports. - Gas and mileage savings
Some mobile data collection solutions include an extra bonus: The ability to plot, optimize and monitor field rep store routes through GPS mapping and tracking. GPS technology in a mobile data collection software means your company will save in gas and mileage reimbursements, also saving field rep planning and travel time. - Time-to-action savings
What is the true cost of an unusual out-of-stock? No product on the shelf literally means no sales, especially in fast-moving consumer goods (FMCC), and the risk of losing customers since they might have tried (and liked) a different brand. A mobile data collection software solution allows for near-immediate action in cases like this, since it streamlines the information flow from the POS to decision-makers.
Additionally, these days the option of implementing an in-house retail mobile data
collection software is more affordable than ever: You can get started on your
mobile data collection software completely free with solutions such as VisitBasis.
VisitBasis mobile data
collection software is a comprehensive solution for retail audits, market
research, surveys, and competitor analysis that delivers real savings to your
bottom-line through features such as custom mobile forms, real-time reporting and
analytics, GPS mapping and tracking, and instant notifications through chat room
integration, among others.
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