The opportunity to view complex information in a visual format cannot be underestimated. Integrating visual content into your retail execution process improves efficiency and drives engagement, working the same way as in social media and on TV screens. If your field reps are obliged to make photo reports, the chance they’ll manage shelves as good as they can is bigger. The most effective way to integrate visual content into your retail execution process is to adopt a comprehensive mobile data collection software solution for retail audits, merchandising activities and field sales. Of course, you can empower your field reps with digital photo cameras, so they can make photo reports at points of sale, but in today’s mobile world it’s not reasonable to buy separate devices for work that can be done using employees’ smartphones. Still, when your reps use cameras, built in their mobile devices, for reporting, it’s necessary to transfer the data into corporate database and streaml...
Mobile Planning and Management of Effective Retail Visits