Skip to main content

Implementing Planograms According to Plan

Image
By


If you are a field merchandising manager, you know how challenging it is to get brand consistency just right, having to rely on field reps - sometimes outsourced - to verify that the products in your portfolio are being displayed according to plan.

The problem with old-style visual merchandising audits is that they rely on paper-based documentation, both for reference and for reporting, so sets, audits and data transcription can get clumsy. This can compromise the implementation of the original planogram, possibly affecting sales, and may also lead to losing valuable point-of-sale information, preventing corrective actions.

Visual merchandising software is the answer for this scenario. With solutions such as VisitBasis, field reps can perform merchandising and store audits using an app on their mobile devices.

With VisitBasis, field reps can have all the reference documentation at their fingertips. If they are performing a store audit, they can have a store-specific planogram to refer to, as well as other tools such as store layouts. For task-specific visual merchandising audits, such as for seasonal displays, the reference materials can be attached to the task. In this case, materials like display assembly instructions, planogram schematics, etc. Then the task questions can refer to these materials.

For managers, VisitBasis visual merchandising software allows them to access audit data as soon as the visit is closed, besides increasing the quality of in-store activities and of the information collected.

See what VisitBasis can do for your business! Sign up today for a free trial at www.visitbasis.com.
Labels:

Comments

Post a Comment

Popular posts from this blog

Solving Information Loss in Merchandising Once and For All

By
Information loss used to be an inevitable consequence of retail merchandising. With many field reps performing a number of tasks on each one of the stores in their individual territories, it is easy to see how the amount of data collected on the field grows exponentially and is, therefore, increasingly difficult to handle and more subject to information loss. Mobile merchandising software  is the ideal solution to information loss in retail merchandising. When businesses implement a mobile merchandising software solution, they prevent information loss in the following stages of data processing: Data collection It is easy to see how information can get lost in traditional pen-and-paper merchandising. With mobile merchandising software, field reps perform tasks such as filling out forms and taking pictures in their mobile devices, leading to less misunderstanding and mix-ups. Data transcription With mobile merchandising software, there is no data transcription. The information goe
Post a Comment
Read more

Cloud for Retail Execution: Make Away with Data Storage Costs

By Anonymous
Why Go Paperless? In order to store 2 million paper documents, an organization can expect to spend between $40,000 and $60,000 on filing cabinets alone. Those same files could fit on fewer than ten CD-ROMs (Business Guide to Paper Reduction) . If we assume that a filing cabinet uses from 6 to 20 square feet of space and the office space costs $23 per square foot , the space for a one filing cabinet will cost a company $1656– 5520 per year .   How to Go Paperless? When you choose paperless data collection your data storage costs can be significantly reduced or even brought to zero. Digital data collected using mobile forms require much less space than paper sheets and therefore cost less money. With the development of mobile technology you don’t need CDs or any other data carriers to store and access your data. More and more companies opt for Cloud storage. The price of Cloud storage starts at $0.01 GB per month and the average number of MS Word pages per GB is 64782.
Post a Comment
Read more