Thursday, November 3, 2016

Implementing Planograms According to Plan



If you are a field merchandising manager, you know how challenging it is to get brand consistency just right, having to rely on field reps - sometimes outsourced - to verify that the products in your portfolio are being displayed according to plan.

The problem with old-style visual merchandising audits is that they rely on paper-based documentation, both for reference and for reporting, so sets, audits and data transcription can get clumsy. This can compromise the implementation of the original planogram, possibly affecting sales, and may also lead to losing valuable point-of-sale information, preventing corrective actions.

Visual merchandising software is the answer for this scenario. With solutions such as VisitBasis, field reps can perform merchandising and store audits using an app on their mobile devices.

With VisitBasis, field reps can have all the reference documentation at their fingertips. If they are performing a store audit, they can have a store-specific planogram to refer to, as well as other tools such as store layouts. For task-specific visual merchandising audits, such as for seasonal displays, the reference materials can be attached to the task. In this case, materials like display assembly instructions, planogram schematics, etc. Then the task questions can refer to these materials.

For managers, VisitBasis visual merchandising software allows them to access audit data as soon as the visit is closed, besides increasing the quality of in-store activities and of the information collected.

See what VisitBasis can do for your business! Sign up today for a free trial at www.visitbasis.com.

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