Tuesday, November 22, 2016

How Environmentally-Friendly Is Your Retail Merchandising?

Traditional retail merchandising is one of the most ineffective and waste-generating business processes. It involves using pen and paper to perform merchandising activities such as surveys and audits at geographically disperse points-of-sale, so not only does it produce an enormous amount of trash, but it also contributes to air pollution.

Retail merchandising, however, is essential to promoting CPG and FMCG sales and improving revenues, so it cannot be done without.

With mobile technology comes the environmentally-friendly solution to this scenario: Retail merchandising software.

With retail merchandising software, field reps use their mobile devices to perform in-store activities. Brand and category managers can create custom forms to be filled out at the point-of-sales and capture photos and signatures in addition to the usual text, number and selection answers. This not only saves paper while improving accuracy, but also eliminates data transcription.

Retail merchandising software apps also makes it easy for reps to better plan their daily rounds and, with tools such as route optimization, allows them to calculate the shortest travel distance and save fuel (and time(.

VisitBasis is a complete retail merchandising software designed to build, schedule and monitor field team activities in real time. It provides tools for all types of retail merchandising activities, including planogram checks, audits, inspections, surveys, POS asset management, training, sampling and product demonstrations, among others.

VisitBasis was designed by merchandisers, for merchandisers and allows managers to quickly and easily implement a sustainable, cost-efficient retail merchandising software solution with no need for technical knowledge.

Schedule today a VisitBasis retail merchandising software demo, or sign up for a free trial!




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