Skip to main content

Using Retail Data Analytics to Streamline Retail Operations


The retail success relies on the ability to analyze store performance data, collected during retail visits, and use it to make data-driven decisions. Retailers collect data at points of sale to ensure their products are properly priced and managed, to gain consumer loyalty and customer satisfaction. Using present-day mobile technologies for paperless data collection allows companies to gather real-time store data to streamline retail operations for greater efficiency and profitability. 

VisitBasis has developed an easy-to-use data collection solution that automates your field process giving you time to focus on your retail operations. VisitBasis uses the latest mobile technology to maximize the efficiency and effectiveness of retail data collection: your mobile reps will have all the information they need to succeed at their fingertips and you will be able to monitor the results in real time. Using VisitBasis software for data collection you are able to:

Configure forms, data and workflow
Great variety of mobile missions using all-in-one data collection app: Research shoppers, their consumption volume and customer satisfaction, in-store measurement, mystery shopping, location-based surveying and so on. 

Instantly aggregate store data 
Use VisitBasis real-time Dashboard and instant Reports to display data. No need to spend time on awkward data re-entry and paperwork. With VisitBasis you can immediately get sight of all the data collected at stores. 

Get exact data you need 
Use our Simple Query filters to select data by location, data, field reps names, photos, task answers and so on, to easily get the most significant information at the moment.

Access corporate data securely in the Cloud
Since VisitBasis is a Google Cloud implementation, you can count on the best service availability even if your company is multinational and runs in different countries and time zones. 

Provide role-based access to corporate data 
Control user access level with security roles to set up specific responsibilities for different users and teams to streamline your field teams work. 

Integrate retail data to your corporate software 
Export and import all your business information from/to VisitBasis as Excel files or connect directly with your back-office system. 

The use of efficient and accurate data collection methods ensure statistically reliable results to understand the present and plan the future. VisitBasis Mobile Data Collection App provides easy access to all tools required for paperless data collection. And you can get it completely free. Just register account at www.visitbasis.com, then download free VisitBasis Retail Execution App on Google Play or App Store and start working. Automate you retail data collection activities with VisitBasis to focus on the things that really matter.



Comments

Popular posts from this blog

Implementing Sustainable Merchandising

In the factory-to-customer cycle, merchandising is one of the most wasteful processes. From the fuel consumed by field reps to the amount of paper used in traditional audits and surveys, on top of promotional and seasonal displays, it is easy to see why merchandising is considered “eco-unfriendly”. A field merchandising app can make a world of difference when it comes to sustainability. By adopting a field merchandising app, CPG and FMCG businesses can expect the following: Virtually eliminate the use of paper in in-store activities such as planogram checks, audits, surveys, and orders, among others. A state-of-the-art field merchandising app will also allow for instant access to the data collected, slashing the time and cost spent on data entry. Considerable savings in rep travel time and fuel thanks to the route optimization functions of field merchandising apps that automatically calculate the shortest store rounds. A cross-platform field merchandising app will all

Cloud for Retail Execution: Make Away with Data Storage Costs

Why Go Paperless? In order to store 2 million paper documents, an organization can expect to spend between $40,000 and $60,000 on filing cabinets alone. Those same files could fit on fewer than ten CD-ROMs (Business Guide to Paper Reduction) . If we assume that a filing cabinet uses from 6 to 20 square feet of space and the office space costs $23 per square foot , the space for a one filing cabinet will cost a company $1656– 5520 per year .   How to Go Paperless? When you choose paperless data collection your data storage costs can be significantly reduced or even brought to zero. Digital data collected using mobile forms require much less space than paper sheets and therefore cost less money. With the development of mobile technology you don’t need CDs or any other data carriers to store and access your data. More and more companies opt for Cloud storage. The price of Cloud storage starts at $0.01 GB per month and the average number of MS Word pages per GB is 64782.

Solving Information Loss in Merchandising Once and For All

Information loss used to be an inevitable consequence of retail merchandising. With many field reps performing a number of tasks on each one of the stores in their individual territories, it is easy to see how the amount of data collected on the field grows exponentially and is, therefore, increasingly difficult to handle and more subject to information loss. Mobile merchandising software  is the ideal solution to information loss in retail merchandising. When businesses implement a mobile merchandising software solution, they prevent information loss in the following stages of data processing: Data collection It is easy to see how information can get lost in traditional pen-and-paper merchandising. With mobile merchandising software, field reps perform tasks such as filling out forms and taking pictures in their mobile devices, leading to less misunderstanding and mix-ups. Data transcription With mobile merchandising software, there is no data transcription. The information goe