This article covers the issues of field marketing automation aimed to plan, execute, and evaluate marketing events (point-of-sale and promotional campaigns, merchandising, retail audits, product sampling) in the most efficient way.
What is field marketing?
Despite the fact that in recent years technology stepped far forward allowing people to shop at the click of a button, marketers still have to interact with customers in person. Field marketing comprises all marketing activities that involve face-to-face contact with the consumer including merchandising, auditing, sampling and demonstration, promotions and mystery shopping.
How field marketing activities can be optimized?
Consistent retail execution is the first step to stay competitive in a consumer-driven world. Field marketing for most of the companies includes coordinating large field sales teams who are constantly on the go, and working with big amount of data from customers and field reps. Field service management automation allows companies to manage field teams from anywhere in todays fast-paced world. There are a lot of field marketing software solutions on the market designed to give businesses a complete insight into stores to maximize compliance at the retail level.
What are the benefits of implementing marketing automation solutions? Using field marketing software for retail execution you can:
- Maximize in-store time – mobile data collection, paperwork elimination, and route optimization
- Ensure compliance with your retail execution plans – scheduling of recurring visits, territory management, dashboards and analytic reports
- Get real-time information for actionable insights – time-stamped data, GPS monitoring of field reps on the map
Present-day retail field marketing software solutions are fast to deploy and easy to use. Field marketing software allow companies to plan, monitor, control and analyze field marketing events in a new innovative way making store visits more effective. Adopting a field marketing software solution allows companies to improve customer service and ensure retail compliance at stores.