Field Marketing Software: How Field Marketing Activities Can Be Optimized

This article covers the issues of field marketing automation aimed to plan, execute, and evaluate marketing events (point-of-sale and promotional campaigns, merchandising, retail audits, product sampling) in the most efficient way.

What is field marketing?

Despite the fact that in recent years technology stepped far forward allowing people to shop at the click of a button, marketers still have to interact with customers in person. Field marketing comprises all marketing activities that involve face-to-face contact with the consumer including merchandising, auditing, sampling and demonstration, promotions and mystery shopping.

How field marketing activities can be optimized?

Consistent retail execution is the first step to stay competitive in a consumer-driven world. Field marketing for most of the companies includes coordinating large field sales teams who are constantly on the go, and working with big amount of data from customers and field reps. Field service management automation allows companies to manage field teams from anywhere in todays fast-paced world. There are a lot of field marketing software solutions on the market designed to give businesses a complete insight into stores to maximize compliance at the retail level.

What are the benefits of implementing marketing automation solutions? Using field marketing software for retail execution you can:

Maximize in-store time – mobile data collection, paperwork elimination, and route optimization
Ensure compliance with your retail execution plans – scheduling of recurring visits, territory management, dashboards and analytic reports
Get real-time information for actionable insights – time-stamped data, GPS monitoring of field reps on the map

Present-day retail field marketing software solutions are fast to deploy and easy to use. Field marketing software allow companies to plan, monitor, control and analyze field marketing events in a new innovative way making store visits more effective. Adopting a field marketing software solution allows companies to improve customer service and ensure retail compliance at stores.

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Implementing Sustainable Merchandising

In the factory-to-customer cycle, merchandising is one of the most wasteful processes. From the fuel consumed by field reps to the amount of paper used in traditional audits and surveys, on top of promotional and seasonal displays, it is easy to see why merchandising is considered “eco-unfriendly”. A field merchandising app can make a world of difference when it comes to sustainability. By adopting a field merchandising app, CPG and FMCG businesses can expect the following: Virtually eliminate the use of paper in in-store activities such as planogram checks, audits, surveys, and orders, among others. A state-of-the-art field merchandising app will also allow for instant access to the data collected, slashing the time and cost spent on data entry. Considerable savings in rep travel time and fuel thanks to the route optimization functions of field merchandising apps that automatically calculate the shortest store rounds. A cross-platform field merchandising app will all

Field Marketing Automation: Ultimate Analytics that Drives Your Business

Got tired of paper-based reports and surveys and hours of data entry? Just replace paper and spreadsheets with a custom mobile app. At first sight, it seems difficult to measure store-level marketing and analyze competitors at the same time. VisitBasis field marketing software is a data collection tool that provides streamlined data workflow, real-time field-level insights and wide analytic capabilities for field team managers. VisitBasis allows your field reps to automate store data capture and transfer and gives you real-time control of your field team performance right to your fingers. Implement VisitBasis field marketing software to create and assign task templates for everything that needs to be analyzed. VisitBasis field marketing software helps you eliminate the chaos of paper forms, Excel spreadsheets and emails, providing a comprehensive field service management solution in one application. How VisitBasis Works: Build task templates to perform s

Retail Execution with VisitBasis

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