Thursday, October 30, 2014

Sustainability and Mobile Technology in Retail Execution

"Sustainability" seems to be the word of the moment and every day more and more businesses are claiming that their processes are sustainable.

But what does this mean for retail execution? How can merchandising and mystery shopping agencies, food brokers, retail sales and marketing companies, and other businesses in the industry up their sustainability efforts and make a real difference when it comes to conserving resources?

They can start by adopting a mobile retail execution platform that meet the following criteria:
  1. Effective mobile data collection
    By allowing field reps to perform in-store activities on smartphones or tablets, businesses can virtually eliminate field paperwork and save on paper and printing.
  2. Choose a solution that includes scheduling and routing
    Route optimization will save time and gas for businesses, since field reps will spend more time in stores performing their assigned activities than on the road traveling.
  3. Choose a BYOD mobile solution
    By choosing a bring-your-own-device mobile data collection solution, businesses will allow field reps to use their own smartphones and tablets to execute field tasks and save on equipment.
VisitBasis Retail Execution is a complete mobile data collection solution designed to build, schedule and monitor field team activities in real time. It provides tools for all types of field activities, including merchandising, field marketing, field sales, auditing, inspections, mystery shopping, surveying, POS asset management, training, sampling, and product demonstrations, among others.

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