But what does this mean for retail execution? How can merchandising and mystery shopping agencies, food brokers, retail sales and marketing companies, and other businesses in the industry up their sustainability efforts and make a real difference when it comes to conserving resources?
They can start by adopting a mobile retail execution platform that meet the following criteria:
- Effective mobile data collection
By allowing field reps to perform in-store activities on smartphones or tablets, businesses can virtually eliminate field paperwork and save on paper and printing.
- Choose a solution that includes scheduling and routing
Route optimization will save time and gas for businesses, since field reps will spend more time in stores performing their assigned activities than on the road traveling.
- Choose a BYOD mobile solution
By choosing a bring-your-own-device mobile data collection solution, businesses will allow field reps to use their own smartphones and tablets to execute field tasks and save on equipment.