Why Mobile Data Collection by Itself is Not Enough

Much has been written lately about mobile data collection and how it is changing the way companies are doing business, especially when planning their marketing and promotional efforts. However, what any type of data collection leads to is normally just what its own name implies: a whole bunch of data.

Navigating though all the data obtained can be quite exhausting and unfruitful, and therefore any mobile data collection solution must, more than the data itself, extract actionable information.

This is why the way the information is presented in these systems is so important: Plot it in unfiltered spreadsheets and the user gets lost in a bunch of numbers and letters; aggregate it in excessively colorful graphs and visual tools and suddenly the looks cloud the user’s judgment, blocking his/her decision-making.

Actionable information extracted from mobile data collection seems to work best when presented in several ways:

On a real-time map, allowing the monitoring user (supervisor, manager, executive) to view mobile user’s geo and time-stamped information. This allows the monitoring user to make on-the-spot decisions and properly manage territories and routes.
On a detailed user-level visit execution status window that contains all information pertaining to the data collection tasks. This window should also allow monitoring users to make last-minute changes such as assigning additional tasks for each visit (i.e. requesting POS manager input for unexpected out-of-stock). It also advises managers of excessive idle time or fraudulent check-ins among field reps.
By building reports with several filtering options in order to generate spreadsheets with useful and readable data that can be transformed into charts, forms, and other printable and presentable formats.

VisitBasis Retail Execution is a complete mobile data collection solution designed to build, schedule and monitor field team activities in real time. It provides tools for all types of field activities, including merchandising, field marketing, field sales, auditing, inspections, mystery shopping, surveying, POS asset management, training, sampling, and product demonstrations, among others.

See for yourself how VisitBasis can help with your organization obtain actionable information from its data collection efforts: sign up today!

Implementing Sustainable Merchandising

In the factory-to-customer cycle, merchandising is one of the most wasteful processes. From the fuel consumed by field reps to the amount of paper used in traditional audits and surveys, on top of promotional and seasonal displays, it is easy to see why merchandising is considered “eco-unfriendly”. A field merchandising app can make a world of difference when it comes to sustainability. By adopting a field merchandising app, CPG and FMCG businesses can expect the following: Virtually eliminate the use of paper in in-store activities such as planogram checks, audits, surveys, and orders, among others. A state-of-the-art field merchandising app will also allow for instant access to the data collected, slashing the time and cost spent on data entry. Considerable savings in rep travel time and fuel thanks to the route optimization functions of field merchandising apps that automatically calculate the shortest store rounds. A cross-platform field merchandising app will all

Field Marketing Automation: Ultimate Analytics that Drives Your Business

Got tired of paper-based reports and surveys and hours of data entry? Just replace paper and spreadsheets with a custom mobile app. At first sight, it seems difficult to measure store-level marketing and analyze competitors at the same time. VisitBasis field marketing software is a data collection tool that provides streamlined data workflow, real-time field-level insights and wide analytic capabilities for field team managers. VisitBasis allows your field reps to automate store data capture and transfer and gives you real-time control of your field team performance right to your fingers. Implement VisitBasis field marketing software to create and assign task templates for everything that needs to be analyzed. VisitBasis field marketing software helps you eliminate the chaos of paper forms, Excel spreadsheets and emails, providing a comprehensive field service management solution in one application. How VisitBasis Works: Build task templates to perform s

Retail Execution with VisitBasis

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