Retail Execution with VisitBasis

Visit: www.visitbasis.com

Attractive product presentations are a sure way to increase retail sales. According to a recent survey , 90 percent of shoppers will fall for impulse buys and purchase items not on their shopping list. That is why retailers carefully study and use planograms (or POGs) in arranging products, fixtures and displays throughout their stores. An effective planogram will promote the products with the higher margins and maximize the sales potential of each store. Retail merchandising software helps retailers in making sure that their planograms are properly implemented. With retail merchandising software, planogram managers at headquarters or regional offices can better communicate their plans to field reps and store personnel, and actually see what is actually implemented at each store, without leaving their desk. A retail merchandising software solution will allow local retail staff to: Use their own or shared mobile devices to audit store sets, resets, and seasonal displ...

Audits are an important part of any business involved in retail. Retailers rely on recurring store audits in order to verify items such as safety, layout efficiency, and personnel training, while consumer good companies must frequently evaluate product display, price, and promotions, among others. Naturally, the logistics needed to perform such audits can become quite complex, sometimes requiring a virtual army of people in order to cover a large number of geographically scattered stores. Retail audit software helps retailers and CPG businesses make sense of this process and avoid outsourcing pitfalls such as high costs, loss of control over auditor qualifications, and confidentiality issues. With retail audit software, companies will be able to automate the audit process by allowing auditors to use their mobile devices to complete custom forms, checklists, surveys, and tasks. Retail audit software also makes it possible for managers and supervisors go get real-time access to ...

It has been proven over and over that enforcing brand and category consistency through in-store product presentation positively affects sales results and customer loyalty. But how to promote a positive in-store customer experience, one that includes always having your products in-stock, well presented, displayed, and promoted? Mobile technology has an answer for that. Mobile merchandising applications can be the "eyes" of category merchandising managers in the field, increasing compliance rates and allowing brands to reach the consistency needed to keep sales at optimum levels. Merchandising applications can make a difference in positively transforming the in-store customer experience of your products by allowing access to planogram schematics for each point-of-sale on the rep's smartphone or tablet and also capturing store photos. This clearer communication along with stricter supervision turns into a higher level of planogram compliance and brand consistency. ...

In the retail business, recurring store audits are a mandatory activity in order to maintain profitability and compliance . Recently, mobile technology has brought a revolution to retail audits: Besides virtually eliminating paper from the process,  the data captured by mobile devices is a lot easier to access and report on. What should a retail business, then, look for in a mobile app for store audits when implementing such systems? Here are some guidelines: 1. Cross-platform, Bring-Your-Own-Device (BYOD) Although store or brand staff can do audits with corporate-owned devices, it is a best practice to have independent auditors that can perform "surprise" inspections. A cross-platform mobile app for store audits allows independent auditors to perform such activities using their own mobile devices, with no need for extra equipment. 2. Customizable audit forms When selecting a mobile app for store audits, it is important to make sure that the software allows for cus...

Traditional retail merchandising is one of the most ineffective and waste-generating business processes. It involves using pen and paper to perform merchandising activities such as surveys and audits at geographically disperse points-of-sale, so not only does it produce an enormous amount of trash, but it also contributes to air pollution. Retail merchandising, however, is essential to promoting CPG and FMCG sales and improving revenues, so it cannot be done without. With mobile technology comes the environmentally-friendly solution to this scenario: Retail merchandising software. With retail merchandising software , field reps use their mobile devices to perform in-store activities. Brand and category managers can create custom forms to be filled out at the point-of-sales and capture photos and signatures in addition to the usual text, number and selection answers. This not only saves paper while improving accuracy, but also eliminates data transcription. Retail merchandisi...

Like most marketing-related expenses, retail audits are one of those items that normally go into the "debit" side of the accounting ledger . However, they are instrumental in detecting issues at the point-of sale that might be preventing products from reaching their full sales potential. So how can merchandising, brand, category, and marketing managers better communicate to upper management the importance of recurring retail audits and the positive impact they have on sales? For these professionals, retail audit software can become an invaluable tool not only for effectively scheduling and planning in-store audits, but also for reporting on those activities and linking audit and sales results . Retail audit software makes it easy and straightforward to run reports on in-store audit results. Also, since there is immediate access to the data collected at the store, reports can be created as often as possible in order to assess the effectiveness of advertising and promo...